{"id":2739,"date":"2008-10-01T18:39:01","date_gmt":"2008-10-01T22:39:01","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/?p=2739"},"modified":"2008-10-01T18:39:01","modified_gmt":"2008-10-01T22:39:01","slug":"publishers-dont-use-crappy-ad-links","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2008\/10\/01\/publishers-dont-use-crappy-ad-links\/","title":{"rendered":"Publishers: Don&#8217;t use crappy ad links"},"content":{"rendered":"<p>As a reader, and as someone who cares about online media in all kinds of other ways, I would like to second the opinions that David Churbuck expresses <a href=\"http:\/\/www.churbuck.com\/wordpress\/?p=2177\">in a post<\/a> on his blog about &#8220;The blight known as Vibrant Media.&#8221; In a nutshell: those double-underlined links that generate pop-up ads or affiliate links to a variety of craptacular sites, which companies like IntelliText specialize in, are an abomination. They make your site look like ass, and what&#8217;s worse, they try to trick readers. As David says:<\/p>\n<p><!--more--><\/p>\n<blockquote><p>&#8220;Want to know why Engadget and Gizmodo and TechCrunch and GigaOm are eating the lunch of the tech press? Because of crappy shenanigans like Vibrant&#8217;s. Or rather, lack of.<\/p>\n<p>Geez PC Mag. Maintain your dignity. I have told our teams NOT to run these types of intrusive tactics out of respect to our customers and readers.&#8221;<\/p><\/blockquote>\n<p>Churbuck, who now works for Lenovo, says that Forbes.com (where he used to work) finally decided to stop using them after a tribute to a dead bureau chief contained pop-up links for a life insurance company. It shouldn&#8217;t take something like that to convince anyone that they are a waste of time. All they do is make your site look bush-league and desperate.<\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>As a reader, and as someone who cares about online media in all kinds of other ways, I would like to second the opinions that David Churbuck expresses in a post on his blog about &#8220;The blight known as Vibrant Media.&#8221; In a nutshell: those double-underlined links that generate pop-up ads or affiliate links to &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mathewingram.com\/work\/2008\/10\/01\/publishers-dont-use-crappy-ad-links\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Publishers: Don&#8217;t use crappy ad links&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-2739","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/2739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=2739"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/2739\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=2739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=2739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=2739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}