{"id":2681,"date":"2008-09-22T08:53:20","date_gmt":"2008-09-22T12:53:20","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/?p=2681"},"modified":"2008-09-22T08:53:20","modified_gmt":"2008-09-22T12:53:20","slug":"slotmusic-the-new-8-track-tape","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2008\/09\/22\/slotmusic-the-new-8-track-tape\/","title":{"rendered":"slotMusic: the new 8-track tape?"},"content":{"rendered":"<p>You have to give SanDisk some credit for trying, I suppose. Just about everyone else &#8212; including the four major record labels &#8212; seems to have given up on the business of selling actual physical copies of music. Why? Because it&#8217;s a crappy business, that&#8217;s why. The days of fat profit margins on compact discs are long gone, thanks in part to iTunes. But SanDisk is giving it the old college try anyway, <a href=\"http:\/\/www.sandisk.com\/Corporate\/PressRoom\/PressReleases\/PressRelease.aspx?ID=4386\">with its &#8220;slotMusic&#8221; venture<\/a>, which involves buying a 1-gigabyte microSD card with music, photos and other content on it, which you can jam into your phone or your PC (with an adapter).<\/p>\n<p>My hunch is that my friend Om Malik is probably right &#8212; this thing seems to have <a href=\"http:\/\/gigaom.com\/2008\/09\/21\/sandisk-slotmusic-cards-are-destined-to-fail\/\">fail written all over it<\/a> (TechCrunch is <a href=\"http:\/\/www.techcrunch.com\/2008\/09\/22\/music-on-microsd-i-cant-believe-the-labels-fell-for-this\/\">similarly unimpressed<\/a>). The company makes a big deal out of how much space there is on the microSD card compared to a compact disc, but are people really crying out for more ephemera with their music? I think if anything they seem to want <em>less<\/em>. Then there&#8217;s the form factor. Can you stick it in your phone? Sure you can. But what about when you have more than one? <\/p>\n<p><!--more--><\/p>\n<p>I can just see myself with half a dozen tiny SD cards, each no bigger than an after-dinner mint, trying to remember where the hell they are and what music is on them. Sure, you can play them in a PC &#8212; with an adapter (which costs extra). And as Mike Arrington notes, a blank 1-gigabyte microSD card costs about $8.50. How can Wal-Mart or the other retailers involved sell albums on microSD for $7 to $10? Someone is getting hosed. I can&#8217;t figure out whether it&#8217;s SanDisk or the record labels &#8212; or maybe both. Stay tuned for the next big breakthrough: <a href=\"http:\/\/bits.blogs.nytimes.com\/2008\/09\/22\/whats-in-the-cards-for-sandisk-music\/\">vinyl records on cereal boxes<\/a>.<\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>You have to give SanDisk some credit for trying, I suppose. Just about everyone else &#8212; including the four major record labels &#8212; seems to have given up on the business of selling actual physical copies of music. Why? Because it&#8217;s a crappy business, that&#8217;s why. The days of fat profit margins on compact discs &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mathewingram.com\/work\/2008\/09\/22\/slotmusic-the-new-8-track-tape\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;slotMusic: the new 8-track tape?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-2681","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/2681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=2681"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/2681\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=2681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=2681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=2681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}