{"id":2676,"date":"2008-09-19T17:32:50","date_gmt":"2008-09-19T21:32:50","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/?p=2676"},"modified":"2008-09-19T17:32:50","modified_gmt":"2008-09-19T21:32:50","slug":"yes-ludacris-will-sing-about-your-jeans","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2008\/09\/19\/yes-ludacris-will-sing-about-your-jeans\/","title":{"rendered":"Yes, Ludacris will sing about your jeans"},"content":{"rendered":"

Eliot Van Buskirk over at Wired magazine’s Listening Post blog has the hilarious tale of an advertising email gone astray<\/a>: the missive in question came from one Adam Kluger of The Kluger Agency (or, according to Mr. Kluger, from an over-eager minion of his), and it offered a company called Double Happiness Jeans the opportunity to have their product name appear in the lyrics of a popular song, sung by “one of the world’s most famous recording artists.” Two problems with that: Double Happiness Jeans is an art project<\/a> involving the virtual world Second Life, and — last but not least — it is also part of something called The Anti-Advertising Agency<\/a>, run by Jeff Crouse and Steve Lambert.<\/p>\n

Not the most auspicious person to contact for something that even relatively pro-advertising music fans might see as an abomination, but Mr. Kluger sees as “the opportunity of a lifetime.” Rather than dismiss his email, however, Crouse responds enthusiastically<\/a>:<\/p>\n

<\/p>\n

On a personal note, I\u00e2\u20ac\u2122d like to say that I simply don\u00e2\u20ac\u2122t understand all of the fuss about product placement. I say: if you can deliver me a catchy tune while simultaneously informing me about a new hot Axe body spray fragrance, well you have just saved me precious time! Words are words, whether they are about axe body spray or \u00e2\u20ac\u0153hitting me one more time\u00e2\u20ac\u009d.<\/p><\/blockquote>\n

Then things got even weirder: after commenters posted some unflattering remarks about Mr. Kruger on the Anti-Advertising blog, he contacted Crouse and Lambert both by phone and via e-mail to ask that they remove the comments — and has now threatened to sue, claiming that “$5500 is what it’s going to cost me to have an attorney stick you with a $150,000 judgment for the next 20 years.” Kruger says he plans to go after the Anti-Advertising Agency as well as the gallery where Lambert sells his art. As Lambert notes in a comment on the AAA blog<\/a>, however, according to the most recent rulings in the U.S., blogs are protected from legal action related to comments.<\/p>\n

Mr. Kruger, meanwhile, seems like another person who might benefit<\/a> from reading about the Barbra Streisand Effect<\/a>.<\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

Eliot Van Buskirk over at Wired magazine’s Listening Post blog has the hilarious tale of an advertising email gone astray: the missive in question came from one Adam Kluger of The Kluger Agency (or, according to Mr. Kluger, from an over-eager minion of his), and it offered a company called Double Happiness Jeans the opportunity … <\/p>\n

Continue reading “Yes, Ludacris will sing about your jeans”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-2676","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/2676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=2676"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/2676\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=2676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=2676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=2676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}