{"id":2675,"date":"2008-09-19T12:24:37","date_gmt":"2008-09-19T16:24:37","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/?p=2675"},"modified":"2008-09-19T12:24:37","modified_gmt":"2008-09-19T16:24:37","slug":"microsoft-gets-the-ad-thing-right","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2008\/09\/19\/microsoft-gets-the-ad-thing-right\/","title":{"rendered":"Microsoft gets the ad thing right"},"content":{"rendered":"<p>Okay, so maybe the Jerry Seinfeld and Bill Gates ads were designed to soften up the market by letting people get out all their pent-up anti-Microsoft emotions, so that <a href=\"http:\/\/www.techcrunch.com\/2008\/09\/18\/new-microsoft-ads-are-live\/\">the newer ads<\/a> would seem better by comparison (sort of a scapegoat strategy). Or maybe they were just a total screwup and someone thought better of them. Whatever the case may be, the new one I just watched is light-years better (and I was one of the few who actually liked the Seinfeld ones, along <a href=\"http:\/\/techdirt.com\/articles\/20080905\/1337532180.shtml\">with Mike Masnick<\/a> at Techdirt). It&#8217;s understated, it&#8217;s human, it&#8217;s international in flavour and it has some touching moments as well. All in all, pretty well done, I think.<\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Okay, so maybe the Jerry Seinfeld and Bill Gates ads were designed to soften up the market by letting people get out all their pent-up anti-Microsoft emotions, so that the newer ads would seem better by comparison (sort of a scapegoat strategy). Or maybe they were just a total screwup and someone thought better of &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mathewingram.com\/work\/2008\/09\/19\/microsoft-gets-the-ad-thing-right\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Microsoft gets the ad thing right&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-2675","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/2675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=2675"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/2675\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=2675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=2675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=2675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}