{"id":263,"date":"2006-03-08T23:25:17","date_gmt":"2006-03-09T04:25:17","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/index.php\/2006\/03\/08\/is-a-blog-as-good-as-a-press-release\/"},"modified":"2006-03-08T23:25:17","modified_gmt":"2006-03-09T04:25:17","slug":"is-a-blog-as-good-as-a-press-release","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2006\/03\/08\/is-a-blog-as-good-as-a-press-release\/","title":{"rendered":"Is a blog as good as a press release?"},"content":{"rendered":"

Former Merrill Lynch and Oppenheimer analyst Henry Blodget of Internet Outsider<\/a> – which is where Henry pretends to still be an analyst, even though his legal settlement with Eliot Spitzer prevents him from actually becoming one again – has posted a long rant<\/a> about Google announcing a proposed settlement in a “click fraud” case. Among other things, he seems upset that the search company disseminated this info by posting something on the official Google blog<\/a>. Here’s what he says:<\/p>\n

“To make matters worse, the company released its “statement” about the settlement on its blog. A $90 million payout on a critical issue at the forefront of every Google observer’s mind… and the company has an anonymous associate general counsel type up an “update” on a freaking blog. Google needs some new PR people, and it needs them now.”<\/p><\/blockquote>\n

Anyone agree with that? I’m not sure I do. I may not believe that the traditional press release is dead, but I would agree with Steve Rubel that blogs are serving the same function<\/a> for many companies – and rightly so. Why shouldn’t Google put out news by posting something to the blog? I assume the company is still complying with disclosure in other ways, such as filing to various securities-related newswires and so on. And smart reports for wire services are watching the Google blog and filing stories about what they put there. <\/p>\n

Want to keep up with Google’s statements on something? Subscribe to their RSS feed. I’m not sure why Henry thinks this is such a huge deal, unless it’s that blogs are somehow a joke and “real” companies do things the old-fashioned way, by sending out press releases and email spam and so on. How is posting on a blog any different than putting a press release on your website? Plenty of companies do that and no one complains.<\/p>\n

Update:<\/b><\/p>\n

Henry has expanded on why<\/a> this bothered him. Still don’t see it, Hank.<\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

Former Merrill Lynch and Oppenheimer analyst Henry Blodget of Internet Outsider – which is where Henry pretends to still be an analyst, even though his legal settlement with Eliot Spitzer prevents him from actually becoming one again – has posted a long rant about Google announcing a proposed settlement in a “click fraud” case. Among … <\/p>\n

Continue reading “Is a blog as good as a press release?”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-263","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=263"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/263\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}