{"id":262,"date":"2006-03-08T21:41:10","date_gmt":"2006-03-09T02:41:10","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/index.php\/2006\/03\/08\/marketing-and-blogs-still-lots-of-work-to-do\/"},"modified":"2006-03-08T21:41:10","modified_gmt":"2006-03-09T02:41:10","slug":"marketing-and-blogs-still-lots-of-work-to-do","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2006\/03\/08\/marketing-and-blogs-still-lots-of-work-to-do\/","title":{"rendered":"Marketing and blogs, still lots of work to do"},"content":{"rendered":"

Pete Cashmore of Mashable has a post<\/a> that is a nice microcosm of what is both right and wrong about PR and marketing as they relate to the web and Web 2.0 – at least as nice an example as the recent kerfuffle<\/a> over Wal-Mart and Edelman (incidentally, Marc, I think your post<\/a> is a little over the top – I know people hate Wal-Mart, but I don’t think the hate should spill over onto Edelman).<\/p>\n

Pete, who tracks Web 2.0 apps, writes about how he has gotten dozens of breathless emails and comments from people who work for Kosmix<\/a> and Kaboodle<\/a>, and how they have voted for their own companies in Pete’s Weblist review over 25 times. As Pete puts it:<\/p>\n

“You\u00e2\u20ac\u2122d think this was obvious, but clearly some startups need it spelling out: never, never, never promote your company by leaving fake comments on blogs. There\u00e2\u20ac\u2122s absolutely no need to pose as a \u00e2\u20ac\u0153happy customer\u00e2\u20ac\u009d – just state that you work for the company from the outset. How hard can it be?”<\/p><\/blockquote>\n

A great point. There’s more to the story, though – someone who works for one of the companies Pete mentioned wrote a comment on his blog post, saying:<\/p>\n

“Pete and all – sorry, our guys got a little over-enthusiastic when they saw we were on Mashable. Yes, naivety and awkwardness would both apply here. But\u00e2\u20ac\u00a6like most companies we\u00e2\u20ac\u2122re very excited about what we\u00e2\u20ac\u2122re doing.”<\/p><\/blockquote>\n

Very smart. The response, I mean. The commenting and multiple voting – not so much. You excited about your company? Great. But don’t spam websites and bloggers, don’t try to rig votes and don’t try to pretend that you’re a satisfied customer if you’re not. That didn’t get Nvidia very far<\/a>. You know what works best? Honesty. If you’re pitching wine, just be like Hugh<\/a> and say you’re pitching wine, and then send a case of the stuff to someone’s party and hope they write about it.<\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

Pete Cashmore of Mashable has a post that is a nice microcosm of what is both right and wrong about PR and marketing as they relate to the web and Web 2.0 – at least as nice an example as the recent kerfuffle over Wal-Mart and Edelman (incidentally, Marc, I think your post is a … <\/p>\n

Continue reading “Marketing and blogs, still lots of work to do”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-262","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=262"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/262\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}