{"id":258938,"date":"2013-12-10T16:41:00","date_gmt":"2013-12-10T21:41:00","guid":{"rendered":"https:\/\/mathewingram.com\/work\/?p=258938"},"modified":"2024-01-28T16:42:33","modified_gmt":"2024-01-28T21:42:33","slug":"twitter-hoaxes-and-the-ethics-of-new-media-what-happens-now-that-we-are-all-journalists","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2013\/12\/10\/twitter-hoaxes-and-the-ethics-of-new-media-what-happens-now-that-we-are-all-journalists\/","title":{"rendered":"Twitter hoaxes and the ethics of new media \u2014 what happens now that we are all journalists?"},"content":{"rendered":"\n

There have been a rash of internet hoaxes lately \u2014 including a fake<\/a> Google protester, a made-up tweet<\/a> from Paris Hilton and a fictional conversation between a \u201creality TV\u201d producer and an irritating passenger on an airplane. As a New York Times<\/em> story points out, most of these were spread<\/a> by social media and fuelled by credulous reports from a number of media outlets. Media critics have rightly argued that this is a problem, driven at least in part by the speed of online media.<\/p>\n\n\n\n

Obviously it would be nice if more media outlets checked such reports before they repeated them. But are reporters and bloggers the only ones with any broader ethical responsibility? What about those who engage in hoaxes? What is their responsibility as members of what Yochai Benkler \u2014 of Harvard\u2019s Berkman Center for Internet and Society \u2014 has called a \u201cnetworked fourth estate?\u201d<\/a><\/p>\n\n\n\n

A responsibility to correct the record<\/h2>\n\n\n\n

Elan Gale, a producer of the \u201creality\u201d TV show The Bachelor, was the architect of the hoax conversation involving a woman theoretically named Diane, to whom he allegedly wrote passive-aggressive notes<\/a> on airplane napkins as he live-tweeted the entire episode. In a Twitter debate on Monday night that included Tow Center fellow Alex Howard and me, Gale argued that he had<\/a> no responsibility whatsoever to correct the record once he realized that some people believed his story was true.<\/p>\n\n\n\n

\"Elan<\/a><\/figure>\n\n\n\n
\"Elan<\/a><\/figure>\n\n\n\n

In a nutshell, Gale said he is just a fun-loving writer who enjoys playing Twitter pranks and\/or creating what he called \u201cperformance art\u201d like the airplane incident, and it\u2019s not his job to point out<\/a> when people \u2014 or media outlets \u2014 are taking his words seriously rather than dismissing them as satire. Gale said he assumes that his Twitter followers know he routinely makes things up, and therefore they are \u201cin on the joke.\u201d And what about those who aren\u2019t? They\u2019re on their own.<\/p>\n\n\n\n

\"Elan<\/a><\/figure>\n\n\n\n

There\u2019s no question that \u2014 as Josh Benton of the Nieman Journalism Lab put it in the New York Times<\/em> piece<\/a> \u2014 the fast pace of online media often means outlets wind up simply pointing to things instead of actively trying to determine whether they are true (another reason why I wish someone would expand Snopes<\/a> into a full-fledged media entity). And it should be noted that it\u2019s not just new media like BuzzFeed: the New York Times<\/em> itself mentioned the Gale incident<\/a> on its travel blog, although that post appears to have been deleted.<\/p>\n\n\n\n

We are all media now<\/h2>\n\n\n\n

BuzzFeed says it tried to reach Gale via Twitter to confirm the story, and updated it as soon as it had more information. And there is undoubtedly pressure on such sites to run a salacious piece first rather than waiting to check, since the traffic rewards can be remarkable \u2014 as Gawker\u2019s \u201cviral content\u201d specialist Neetzan Zimmerman pointed out during a recent debate with founder Nick Denton<\/a> on the merits of checking stories rather than just running with them.<\/p>\n\n\n\n

But I would argue (and did argue during my Twitter debate with Gale) that since each of us is effectively a member of the media now, whether we like it or not, it\u2019s incumbent on the sources of such erroneous reports to point out that they are engaging in fiction, rather than leaving everyone to their own devices.<\/p>\n\n\n\n

\"Elan<\/a><\/figure>\n\n\n\n

Josh Stearns of Free Press pointed out recently that the rise of networked journalism requires a new ethical approach<\/a>, one that applies not just to journalists but to anyone involved in what Om has called the \u201cdemocratization of distribution.\u201d Part of Gale\u2019s argument is that he is just a joker, and no one was harmed by his story, and that\u2019s true \u2014 a fictitious conversation on airplane isn\u2019t a world-changing event, and likely no one\u2019s life was altered by his hoax. But that\u2019s hardly the point.<\/p>\n\n\n\n

The larger point is that we are all in this thing together now, this distributed and networked media ecosystem, and we should act like it. That means checking things before you retweet them, and not going off on witch hunts if you are on Reddit after a bombing<\/a>, and other things as well. But blaming \u201cthe media\u201d for getting it wrong is no solution either any more. We are all the media.<\/p>\n\n\n\n

Post and thumbnail photos courtesy of Shutterstock \/ Don Skarpo<\/a><\/em><\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

There have been a rash of internet hoaxes lately \u2014 including a fake Google protester, a made-up tweet from Paris Hilton and a fictional conversation between a \u201creality TV\u201d producer and an irritating passenger on an airplane. As a New York Times story points out, most of these were spread by social media and fuelled by credulous reports from a number of media … <\/p>\n

Continue reading “Twitter hoaxes and the ethics of new media \u2014 what happens now that we are all journalists?”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":true,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[26],"tags":[],"class_list":["post-258938","post","type-post","status-publish","format-standard","hentry","category-gigaom"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/258938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=258938"}],"version-history":[{"count":1,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/258938\/revisions"}],"predecessor-version":[{"id":258939,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/258938\/revisions\/258939"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=258938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=258938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=258938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}