{"id":255489,"date":"2023-06-15T18:17:00","date_gmt":"2023-06-15T18:17:00","guid":{"rendered":"http:\/\/mathewingram.blog\/?p=255489"},"modified":"2024-01-05T17:52:23","modified_gmt":"2024-01-05T17:52:23","slug":"reddit-goes-to-war-with-its-volunteer-moderators","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2023\/06\/15\/reddit-goes-to-war-with-its-volunteer-moderators\/","title":{"rendered":"Reddit goes to war with its volunteer moderators"},"content":{"rendered":"\n
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If you use the internet, you may think of Reddit<\/a>\u2014if you think of it at all\u2014as a largely harmless repository of discussion forums about nerdy topics like Star Wars<\/em>. Last week, however, even those who don’t follow news about the platform may have seen a blizzard of articles<\/a> about a “moderator revolt”<\/a> that caused thousands<\/a> of its most popular forums, or \u201csubreddits,\u201d to go offline by changing their status to private, a process the moderators referred to as “going dark.” The unlikely-sounding catalyst for this uprising was a change to<\/a> the company’s application programming interface, or API, a set of software instructions that allow third-party apps to access Reddit’s data. Reddit had announced plans to start charging for access to its AP, which used to be freeI. On June 8, <\/a>Christian Selig, the creator of Apollo, a popular app used for browsing Reddit, said that the new rates would cost him<\/a> at least twenty million dollars a year. He had no choice, he said, but to shut down his app.<\/p>\n\n\n\n

In interviews with The Verge<\/em> and CNBC, Steve Huffman, the co-founder and CEO of Reddit, suggested that the company decided to implement the API changes because it didn’t want to continue subsidizing<\/a> third-party apps like Apollo, which essentially compete with Reddit’s official app. But some of the volunteers who moderate the site’s most popular forums seemed to see things differently: they have argued that they rely on third-party apps<\/a> like Apollo to do the work of moderating posts, because such apps are faster and have more features than the official one. Some critics have also speculated that the API changes\u2014which reportedly involve fees that are hundreds of times<\/a> higher than those charged by other social-media services\u2014have been driven not by a desire to improve the site, but by to boost revenue so that Reddit can go ahead with<\/a> an initial public offering, a step that it has been eyeing since 2021<\/a>.<\/p>\n\n\n\n

Reddit was founded in 2005 by Huffman and his college roommate, Alexis Ohanian. In 2006, it was acquired by the magazine publisher Cond\u00e9 Nast, which is owned by the Newhouse family, through their holding company, Advance Publications (the site was spun off as an independent unit in 2011, but Advance is still the majority shareholder). Huffman left Reddit for a time to start a travel company called Hipmunk, but he returned as CEO<\/a> in 2015. Some still see Reddit as little more than an overgrown discussion forum or a politer version of extremism-riddled communities like 4chan. But according to one estimate<\/a>, the site has more than five hundred million visitors<\/a> per month, which would make it the sixth most popular website in the US, behind Google and Facebook but ahead of Amazon and Yahoo. Some observers argue that Reddit now going dark not only affects regular users of the site, but could also mean lower-quality results for some Google searches<\/a>, which draw on user-generated content from such communities.<\/p>\n\n\n\n

Note<\/strong>: This was originally published as<\/a> the daily newsletter at the Columbia Journalism Review, where I am the chief digital writer<\/em><\/p>\n\n\n\n\n\n\n\n

What began as a simple dispute over API terms now seems to have become an existential debate<\/a> over the future of Reddit itself\u2014a situation that many Reddit fans have blamed, at least in part, on Huffman’s responses to the initial protest. In what The Verge<\/em> referred to as a disastrous<\/a> Reddit Q&A session<\/a>\u2014known on the site as an \u201cAsk Me Anything,\u201d or AMA)\u2014earlier this month, Huffman met with what Wes Davis, a writer at The Verge<\/em>, described as “seemingly universal anger.\u201d \u201cThere were a lot of f-bombs from commenters [and] a lot<\/a> of<\/a> people<\/a> called<\/a> him<\/a> a coward,” Davis wrote; if users made any positive comments about Huffman or the changes, Davis \u201cdidn\u2019t find them.” The moderators of one forum said that they had initially planned to go dark for forty-eight hours, but Huffman’s responses convinced them to do so indefinitely<\/a>. Yesterday, Casey Newton wrote<\/a>, in his Platformer<\/em> newsletter, that Reddit’s approach to the changes has been a “communications disaster.”<\/p>\n\n\n\n

Selig said recently that Reddit refused to negotiate<\/a> a cheaper deal on API fees, and that Huffman then started accusing him of blackmailing the company by threatening to shut down his app<\/a> unless he got the deal he wanted. Selig says that he did nothing of the kind (and that recordings of phone calls with Reddit executives, which he has linked to online, prove it). In an interview with NBC, meanwhile, Huffman compared the volunteer moderators of forums that went dark to the “landed gentry,”<\/a> and suggested that Reddit might remove them. A spokesperson for the company later said that this was not<\/a> its official position, but according to some moderators, Reddit has been trying to replace them<\/a> by asking others to take over their roles. And yet\u2014according to Reddark<\/a>, a site that is tracking the protest\u2014over a third of all the Reddit forums that initially took themselves offline remain dark.<\/p>\n\n\n\n

Writing in New York<\/em> magazine over the weekend, John Herrman described Reddit\u2019s rhetoric around the protest action as \u201cconfused<\/a>.\u201d In some ways, the protest looks like a garden-variety labor dispute, Herrman said\u2014except nobody\u2019s getting paid. The volunteer moderators who have taken their communities offline<\/a> are seen by many as valued members of<\/a> the Reddit community, he added, but the company seems to see them as “insignificant weirdos who are power mad and holding the site hostage,” and who therefore deserve to be replaced. In the past, Herrman writes<\/a>, Reddit seemed to understand that if it tried to monetize the site too aggressively, its most valuable users would “see their contributions as unpaid labor” and would start to lose interest. This is exactly what seems to be happening now.<\/p>\n\n\n\n

In his Stratechery<\/em> newsletter, Ben Thompson argued that Huffman’s irritation at Reddit’s data being harvested by third-party apps\u2014as well as artificial intelligence engines indexing the site\u2019s content for their own purposes\u2014is based on a fundamental tension at the heart<\/a> of the community. “Reddit is miffed that Google and OpenAI are taking its data, but Huffman and team didn\u2019t create that data,” Thompson writes. “Reddit\u2019s users did, under the watchful eyes of Reddit\u2019s unpaid mod workforce.” The dissatisfaction of those moderators also ties into a broader phenomenon that\u2019s sweeping social media, Thompson writes. \u201cWhat undergirds everything that is happening\u2026 is widespread angst and irritation that everything that was supposed to be special about the web… has turned out to be nothing more than grist to be fought over by millionaires and billionaires.”<\/p>\n\n\n\n

Some Reddit users and supporters see similarities between the conduct of Huffman and that of Elon Musk, the owner of Twitter, who angered<\/a> app developers and researchers alike when he moved recently to hike his own platform\u2019s API fees. Huffman himself seemed to encourage this comparison, saying in the interview with NBC<\/a> that he admired Musk and in particular the dramatic cost-cutting that he has implemented at Twitter, which has laid off at least 80 percent<\/a> of its staff since Musk took over. While recent changes at both Twitter and Reddit may have been designed to increase the value of those companies, however, the opposite seems to be happening. Last month, Fidelity, an investment fund, implied that Twitter is now worth just fifteen billion dollars<\/a>\u2014much less than the forty-four billion dollars that Musk paid last year. In April, Fidelity also revised the value of its stake in Reddit, claiming that it was worth about 40 percent<\/a> less than when the firm invested in 2021.<\/p>\n\n\n\n

Moderators of some Reddit forums have responded to Huffman’s threats to replace them in typical Reddit style: a popular forum called r\/pics reopened after initially going dark, but changed its rules<\/a> so that users can only post photos of the comedian John Oliver, who is popular with many Reddit users. Others labeled their forums<\/a> \u201cnot safe for work\u201d to prevent Reddit from selling ads against their content. Sarah Gilbert, the research manager at Cornell’s Citizens and Technology Lab and a moderator for the r\/AskHistorian forum, told CNBC that<\/a> there\u2019s a risk that, if Reddit forces unpaid moderators out, others may be less likely to do such work, which can be unpopular. This in turn could “have a downstream effect of more disinformation, more hate, more spam, more harassment and more abuse on Reddit.”<\/p>\n\n\n\n

Even if Reddit succeeds in overthrowing its recalcitrant moderators, Herrman reckons<\/a> that the company will have to “confront the question that has haunted it since the very beginning: Did Reddit become invaluable despite <\/em>its inability to make money? Or because of it?” Writing for Defector<\/em>, Alex Pareene has an even darker view<\/a>. Every time a great internet resource is created by a for-profit company, he writes, it is eventually destroyed by the desire to monetize that resource, a process that Cory Doctorow, an author and adviser to the Electronic Frontier Foundation, has called<\/a> “enshittification.” We are living through “the end of the useful internet,” Pareene says. All of the real, human interaction on Reddit will eventually be just “training material for the mindless bots and deceptive marketers that replace it.”<\/p>\n\n\n\n

Such predictions may seem overly dramatic, but even if Huffman is right, and<\/a> the “going dark” protests prove a flash in the pan, the company’s drive for profitability will likely change the nature of the site<\/a> and its communities, perhaps irrevocably, as seems to be happening at Musk\u2019s Twitter. What emerges may be better for investors (although that is still very much an open question). But it could be worse for users.<\/p>\n

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If you use the internet, you may think of Reddit\u2014if you think of it at all\u2014as a largely harmless repository of discussion forums about nerdy topics like Star Wars. Last week, however, even those who don’t follow news about the platform may have seen a blizzard of articles about a “moderator revolt” that caused thousands … <\/p>\n

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