{"id":2469,"date":"2008-06-05T21:30:23","date_gmt":"2008-06-06T01:30:23","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/?p=2469"},"modified":"2008-06-05T21:30:23","modified_gmt":"2008-06-06T01:30:23","slug":"gmail-shortening-the-feedback-loop","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2008\/06\/05\/gmail-shortening-the-feedback-loop\/","title":{"rendered":"Gmail: Shortening the feedback loop"},"content":{"rendered":"<p>Good design always benefits from a feedback loop between users and those doing the designing, and the tighter that loop is, the faster a service can learn from and adapt to its users. <a href=\"http:\/\/gmailblog.blogspot.com\/2008\/06\/introducing-gmail-labs.html\">Google&#8217;s newly announced<\/a> Gmail Labs is clearly an attempt to do this for the popular Webmail service. Google is adding a new tab called &#8220;&#8221;Labs&#8221; that allows users to try out all kinds of <a href=\"http:\/\/news.cnet.com\/8301-10784_3-9961185-7.html\">new features<\/a> and then immediately let Gmail developers know what they think. So what, you might be thinking. Isn&#8217;t the Gmail service already in beta anyway? In other words, it&#8217;s already in testing mode, so what makes this any different?<\/p>\n<p>I don&#8217;t think Gmail Labs is that different &#8212; it&#8217;s just more feedback, faster. Obviously, anyone who uses any Google app or service can send an email to a support address, check an online forum, use something like GetSatisfation, or check support groups or FAQs. But how many users give up before they do all of those things? <a href=\"http:\/\/venturebeat.com\/2008\/06\/05\/google-launches-gmail-labs-tonight\/\">That&#8217;s feedback<\/a> a designer or developer could use &#8212; and eventually, they will probably get it. But the faster it comes in, the faster a service can be smoothed out and made more feature-rich. That&#8217;s part of what makes Web services so different from shrink-wrapped software.<\/p>\n<p>It reminds me of Daniel Burka&#8217;s presentation from <a href=\"http:\/\/www.meshconference.com\/meshu\">meshU<\/a> a few weeks ago: In it, the PEI-born Digg designer used one of my favourite metaphors for iterative, evolutionary design &#8212; a story that comes from The Whole Earth Catalog many years ago, in which an architect laid out a university, but didn&#8217;t put in any sidewalks. Instead, he waited to see where people walked and <a href=\"http:\/\/www.slideshare.net\/dburka\/daniel-burka-iterative-design-strategies\">then paved that<\/a>. The lesson, in other words, is not to try and anticipate all the ways someone might want to use your service &#8212; see how they use it, and then focus on that.<\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Good design always benefits from a feedback loop between users and those doing the designing, and the tighter that loop is, the faster a service can learn from and adapt to its users. Google&#8217;s newly announced Gmail Labs is clearly an attempt to do this for the popular Webmail service. Google is adding a new &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mathewingram.com\/work\/2008\/06\/05\/gmail-shortening-the-feedback-loop\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Gmail: Shortening the feedback loop&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-2469","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/2469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=2469"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/2469\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=2469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=2469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=2469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}