{"id":2451,"date":"2008-05-29T11:14:09","date_gmt":"2008-05-29T15:14:09","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/?p=2451"},"modified":"2008-05-29T11:14:09","modified_gmt":"2008-05-29T15:14:09","slug":"bubble-20-glam-turns-down-13b","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2008\/05\/29\/bubble-20-glam-turns-down-13b\/","title":{"rendered":"Bubble 2.0: Glam turns down $1.3B"},"content":{"rendered":"

Matt Marshall over at VentureBeat is reporting that Glam Media — an advertising\/content network focused on sites that appeal primarily to women — has turned down<\/a> a $1.3-billion acquisition offer from an unnamed party. Like Caroline McCarthy at Webware, I assume that this offer likely came<\/a> from an “old media” company such as CBS or possibly a large advertising player (Ash has some theories<\/a> too). But seriously, $1.3-billion? And Duncan Riley at Inquisitr says this isn’t even that great an offer when you consider<\/a> that Glam has gotten four rounds of financing totaling about $115-million.<\/p>\n

There’s no question that the Glam Media story is an appealing one: the company says that<\/a> it has more than 65 million unique visitors across its network — although as Mike Arrington has pointed out in the past, that figure is an aggregation of all the visitors<\/a> who come to any of Glam’s partner sites. He also noted in that post that Glam owns a bunch of pure SEO plays such as free-beauty-tips.com and so on. In a previous VentureBeat story, one critic called Glam “Boo 2.0,” referring to the Bubble 1.0 shopping site — and Matt Marshall noted that half of Glam’s total pageviews came from a single site (MyYearbook.com).<\/p>\n

Still, the network has grown at a fairly impressive rate, and counts some prominent sites like E Online as partners — and has just launched<\/a> a fairly sophisticated video content\/advertising system as well. According to PaidContent, the company gets a whopping $50 CPM<\/a> on some of its video ads. But to turn down a $1.3-billion takeover offer? As Erick Schonfeld notes at TechCrunch<\/a>, that’s almost 9 times estimated revenues and 33 times estimated profit. Either Glam’s financial backers have gotten greedy, or someone has been drinking an awful lot of Web 2.0 Kool-Aid.<\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

Matt Marshall over at VentureBeat is reporting that Glam Media — an advertising\/content network focused on sites that appeal primarily to women — has turned down a $1.3-billion acquisition offer from an unnamed party. Like Caroline McCarthy at Webware, I assume that this offer likely came from an “old media” company such as CBS or … <\/p>\n

Continue reading “Bubble 2.0: Glam turns down $1.3B”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-2451","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/2451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=2451"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/2451\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=2451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=2451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=2451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}