{"id":2445,"date":"2008-05-27T23:43:42","date_gmt":"2008-05-28T03:43:42","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/?p=2445"},"modified":"2008-05-27T23:43:42","modified_gmt":"2008-05-28T03:43:42","slug":"why-and-how-will-we-pay-for-music","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2008\/05\/27\/why-and-how-will-we-pay-for-music\/","title":{"rendered":"Why (and how) will we pay for music?"},"content":{"rendered":"

I was adding links to the roundup of mesh08 coverage that I’ve been keeping both on the mesh blog<\/a> and also here<\/a>, and I came across a post by Chris Clarke that mentioned some of his impressions of mesh, and also described how he asked a question<\/a> during my keynote conversation with Ethan Kaplan of Warner Brothers Records, but didn’t really get an answer. The question was “Why should I ever pay for music again?” Ethan responded in a comment at Chris’s blog, but also posted it<\/a> on his own blog. Here are a few excerpts:<\/p>\n

“You pay for music regardless of whether or not you actively consume it. That\u00e2\u20ac\u2122s what sync\/performance\/publishing licensing is for.<\/p>\n

The challenge is not \u00e2\u20ac\u0153how will you pay for music again\u00e2\u20ac\u009d but more \u00e2\u20ac\u0153how do we as a producer produce something worth consuming.\u00e2\u20ac\u009d<\/p>\n

Anyhow, your question \u00e2\u20ac\u0153Why should I ever pay for music again?\u00e2\u20ac\u009d is not so simply answered. Why should you? Hopefully because you find something worth paying for.<\/p>\n

Our challenge… is to figure out the theories, rationality, psychological reasons and such as to what the transition into a homogenized and representation-dependent, decentered and binary-data media system does to modes of consumption.”<\/p><\/blockquote>\n

As Ethan points out<\/a>, these kinds of concerns aren’t solely the province of the music business. Other content-related industries are struggling with the same issues: if content can flow in dozens of different ways, and in many cases is effectively free, how do content producers generate something meaningful that people will be willing to pay for?<\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

I was adding links to the roundup of mesh08 coverage that I’ve been keeping both on the mesh blog and also here, and I came across a post by Chris Clarke that mentioned some of his impressions of mesh, and also described how he asked a question during my keynote conversation with Ethan Kaplan of … <\/p>\n

Continue reading “Why (and how) will we pay for music?”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-2445","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/2445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=2445"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/2445\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=2445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=2445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=2445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}