{"id":227,"date":"2006-02-21T15:04:52","date_gmt":"2006-02-21T20:04:52","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/index.php\/2006\/02\/21\/hey-dude-cool-looking-er-box\/"},"modified":"2006-02-21T15:04:52","modified_gmt":"2006-02-21T20:04:52","slug":"hey-dude-cool-looking-er-box","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2006\/02\/21\/hey-dude-cool-looking-er-box\/","title":{"rendered":"Hey, dude – cool-looking, er… box"},"content":{"rendered":"

I’m as excited as the next guy about the introduction of Apple computers running on Intel chips, if only because it raises the possibility that I could someday have a PC that runs both Windows and Mac OS<\/a>. And I know that the new MacBook laptops are supposed to be ultra-sweet — but does that mean we have to bow down and worship even the box that the new laptops arrive in? A recent post at tech site ZDNet does exactly that, in an entry<\/a> that is entitled “Exclusive: MacBook Pro unboxing pics,” in the kind of breathless tone that tabloids reserve for photos of Brad and Angelina on a beach somewhere.<\/p>\n

What the post gives you is 28 — yes, 28 — close-up shots of the box with the MacBook Pro inside it, then a shot of the box after it has been opened, and then a shot of the styrofoam insert that protects the MacBook, and so on. After the picture of the styrofoam insert, there is a caption that says “The Styrofoam inside the case has a cool circular cutout pattern.” (Note: I am not making this up). In order to see the coolness of the styrofoam up close, there is a second shot from a different angle. Then there are shots of the MacBook in its anti-static bag, then another foam insert, then shots of the power supply (up close) and so on. And they’re not the only ones<\/a>.<\/p>\n

If there’s one thing that gives geeks — particularly Apple geeks — a bad name, it’s the kind of obsessive and lavish attention paid to every tiny detail of a new product, from the finish on the aluminum to the packaging (packaging porn, someone called it). A blog called I Kew makes another point<\/a>, which is that there has been little said about Apple’s decision to send “cease and desist” letters to websites<\/a> devoted to hacking OS X so that it can run on any Intel box, but everyone wants to talk about the cool new products and the boxes they came in.<\/p>\n

Freedom of speech? Who cares. But cool boxes and styrofoam inserts with circular cutouts? Now that’s something worth talking about.<\/p>\n

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I’m as excited as the next guy about the introduction of Apple computers running on Intel chips, if only because it raises the possibility that I could someday have a PC that runs both Windows and Mac OS. And I know that the new MacBook laptops are supposed to be ultra-sweet — but does that … <\/p>\n

Continue reading “Hey, dude – cool-looking, er… box”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-227","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=227"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/227\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}