{"id":2051,"date":"2007-12-23T16:29:11","date_gmt":"2007-12-23T21:29:11","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/2007\/12\/23\/fake-steve-techmeme-uber-troll\/"},"modified":"2007-12-23T16:29:11","modified_gmt":"2007-12-23T21:29:11","slug":"fake-steve-techmeme-uber-troll","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2007\/12\/23\/fake-steve-techmeme-uber-troll\/","title":{"rendered":"Fake Steve: Techmeme uber-troll"},"content":{"rendered":"<p>Due to a surfeit of Christmas parties, I missed much of the Fake Steve Jobs <a href=\"http:\/\/www.techmeme.com\/071222\/p15#a071222p15\">takedown frenzy<\/a>, in which the writer &#8212; otherwise known as Daniel Lyons of Forbes &#8212; claimed in a series of posts that Apple was trying to <a href=\"http:\/\/fakesteve.blogspot.com\/2007\/12\/im-weighing-offer-from-apple.html\">shut down<\/a> his blog. I realize it&#8217;s easy for me to claim that I saw through the whole thing, since it&#8217;s all over now, but I must admit that even when I saw the headlines I had a suspicion we were being played like a prize trout. <\/p>\n<p>I&#8217;m not sure I would describe Fake Steve&#8217;s trolling for sympathy as &#8220;brilliant,&#8221; as my <a href=\"http:\/\/publishing2.com\/2007\/12\/22\/brilliant-fake-steve-jobs-fakes-apple-shutdown-drama\/\">friend Scott Karp<\/a> at Publishing 2.0 has, but it&#8217;s obvious Lyons knew he could get a huge amount of mileage out of such a rumour in the slow-news runup to Christmas. Fake Steve has continued to try and play the game, but his <a href=\"http:\/\/fakesteve.blogspot.com\/search\/label\/FSJ%20shutdown%20drama\">latest post<\/a> &#8212; in which he describes an Apple lawyer offering him $500,000 to close the blog, and refers to his lawyer as Tony Clifton &#8212; is just too hard to believe. <\/p>\n<p>First of all, there&#8217;s no way he would have been offered that much, and the addition of Tony Clifton as his lawyer is the capper, since that was the name of <a href=\"http:\/\/en.wikipedia.org\/wiki\/Tony_Clifton\">an alter ego character<\/a> that comedian Andy Kaufman used. There&#8217;s a picture of Kaufman in the post too, getting beaten up by a female wrestler (some of his favourite gags involved wrestlers, including an infamous David Letterman appearance).<\/p>\n<p>I&#8217;ll give Scoble some credit &#8212; he <a href=\"http:\/\/scobleizer.com\/2007\/12\/22\/fake-steve-jobs-hoaxes-techmeme\/\">caught on<\/a> fairly quickly, and so did Engadget, which <a href=\"http:\/\/www.engadget.com\/2007\/12\/22\/fake-steve-jobs-gets-takedown-letters-from-apple-or-not\/\">pointed out<\/a> that all the talk about Apple going after Lyons personally didn&#8217;t make much sense, considering he is employed by Forbes. Other skeptics included Steven Hodson <a href=\"http:\/\/www.winextra.com\/2007\/12\/22\/satire-is-fine-until-it-bites-you-on-the-ass\/\">of Winextra<\/a>, as well as <a href=\"http:\/\/redcouch.typepad.com\/weblog\/2007\/12\/is-lyons-lying.html\">Shel Israel<\/a> and to some extent <a href=\"http:\/\/www.parislemon.com\/2007\/12\/fake-steve-being-threatened-by-fake.html\">ParisLemon<\/a>. But it took others awhile to get the joke, including <a href=\"http:\/\/blogs.guardian.co.uk\/technology\/2007\/12\/23\/is_apple_really_trying_to_kill_the_fake_steve_blog.html\">my friend Karoli<\/a> and James Robertson (at least <a href=\"http:\/\/www.cincomsmalltalk.com\/blog\/blogView?showComments=true&amp;printTitle=Hoaxed&amp;entry=3375856982\">briefly<\/a>).<\/p>\n<p>A desperate cry for attention on Fake Steve&#8217;s part? I wonder. For awhile now I&#8217;ve been wondering how much longer FS could continue, now that everyone is in on the joke. Can a blog based on satire continue to work once everyone knows who&#8217;s behind it? I&#8217;m not sure. But when you have to resort to <a href=\"http:\/\/www.mathewingram.com\/work\/2007\/12\/20\/think-secret-damn-you-steve-jobs\/\">lashing out<\/a> at the likes of yours truly &#8212; as FS did when I wrote my Think Secret post &#8212; maybe it&#8217;s time to turn out the lights. <\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Due to a surfeit of Christmas parties, I missed much of the Fake Steve Jobs takedown frenzy, in which the writer &#8212; otherwise known as Daniel Lyons of Forbes &#8212; claimed in a series of posts that Apple was trying to shut down his blog. I realize it&#8217;s easy for me to claim that I &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mathewingram.com\/work\/2007\/12\/23\/fake-steve-techmeme-uber-troll\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Fake Steve: Techmeme uber-troll&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-2051","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/2051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=2051"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/2051\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=2051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=2051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=2051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}