{"id":1992,"date":"2007-12-04T22:49:11","date_gmt":"2007-12-05T03:49:11","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/2007\/12\/04\/technorati-too-little-too-late\/"},"modified":"2007-12-04T22:49:11","modified_gmt":"2007-12-05T03:49:11","slug":"technorati-too-little-too-late","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2007\/12\/04\/technorati-too-little-too-late\/","title":{"rendered":"Technorati: Too little, too late?"},"content":{"rendered":"<p>Mike Arrington at TechCrunch seems fairly optimistic about Technorati&#8217;s latest attempts <a href=\"http:\/\/www.techcrunch.com\/2007\/12\/04\/exclusive-technorati-relaunches-to-focus-on-core-blogging-audience\/\">to refocus the site<\/a>, and perhaps it would be fair to give the new CEO a little time before we assess his chances of failure, but I must admit that I&#8217;m underwhelmed so far. It&#8217;s great to say that the site wants to get back to focusing on bloggers, but slapping up a home page that tracks blog posts and creating a &#8220;Blogger Central&#8221; page doesn&#8217;t really do it for me (although Winextra <a href=\"http:\/\/www.winextra.com\/2007\/12\/04\/is-technoratis-return-to-its-roots-enough-to-save-it\/\">seems to like it<\/a>). <\/p>\n<p>As for the &#8220;Percolator,&#8221; I don&#8217;t see how it&#8217;s really any different from Technorati WTF or Technorati Explore, or any of the other attempts the site made in the past to become the aggregator of choice. Mike says <a href=\"http:\/\/www.techcrunch.com\/2007\/12\/04\/exclusive-technorati-relaunches-to-focus-on-core-blogging-audience\/\">in his post<\/a> that he goes to Technorati several times a day, and sees himself using it a lot more if these changes catch hold. I&#8217;m not sure what Mike is doing there two or three times a day, but I know that I hardly ever go there, and I haven&#8217;t noticed my life or blogging suffering as a result. <\/p>\n<p>As far as I can tell, Percolator is no better than Techmeme.com &#8212; and in fact not even in the same league really &#8212; or Propeller, or even Blogrunner for that matter (now owned by the New York Times). I think Technorati is going to have to do a little better than that to show everyone it&#8217;s back on track. And MG Siegler at ParisLemon is right, they could start by trying harder to <a href=\"http:\/\/www.parislemon.com\/2007\/12\/technorati-returns-to-its-roots.html\">get rid of the splogs<\/a> in their links.<\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Mike Arrington at TechCrunch seems fairly optimistic about Technorati&#8217;s latest attempts to refocus the site, and perhaps it would be fair to give the new CEO a little time before we assess his chances of failure, but I must admit that I&#8217;m underwhelmed so far. It&#8217;s great to say that the site wants to get &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mathewingram.com\/work\/2007\/12\/04\/technorati-too-little-too-late\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Technorati: Too little, too late?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-1992","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/1992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=1992"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/1992\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=1992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=1992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=1992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}