{"id":1982,"date":"2007-12-02T23:49:35","date_gmt":"2007-12-03T04:49:35","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/2007\/12\/02\/who-clicks-on-all-those-web-ads\/"},"modified":"2007-12-02T23:49:35","modified_gmt":"2007-12-03T04:49:35","slug":"who-clicks-on-all-those-web-ads","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2007\/12\/02\/who-clicks-on-all-those-web-ads\/","title":{"rendered":"Who clicks on all those Web ads?"},"content":{"rendered":"<p>Interesting post by danah boyd &#8212; a sociologist who has become known for focusing on social networks such as MySpace and how young people use (and abuse) them &#8212; about the billion-dollar question: Who is <a href=\"http:\/\/www.zephoria.org\/thoughts\/archives\/2007\/12\/03\/who_clicks_on_a.html\">clicking on all those Web ads<\/a>, and what does that say about Web advertising and about the online economy in general? <\/p>\n<p>I know I&#8217;ve never clicked on a Web ad of any kind, or at least not out of a genuine desire to buy something. So who does? <a href=\"http:\/\/blogs.mediapost.com\/spin\/?p=1085#\">Research<\/a> suggests it&#8217;s primarily lower-income Web surfers, and predominantly women. And the same research suggests that 99 per cent of people don&#8217;t click on ads, and only about .2 per cent click a lot. <\/p>\n<p>Are they carrying the entire Web on their shoulders, and if so what does that mean? Read <a href=\"http:\/\/www.zephoria.org\/thoughts\/archives\/2007\/12\/03\/who_clicks_on_a.html\">the whole thing<\/a>.<\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Interesting post by danah boyd &#8212; a sociologist who has become known for focusing on social networks such as MySpace and how young people use (and abuse) them &#8212; about the billion-dollar question: Who is clicking on all those Web ads, and what does that say about Web advertising and about the online economy in &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mathewingram.com\/work\/2007\/12\/02\/who-clicks-on-all-those-web-ads\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Who clicks on all those Web ads?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-1982","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/1982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=1982"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/1982\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=1982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=1982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=1982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}