{"id":1980,"date":"2007-12-02T22:53:29","date_gmt":"2007-12-03T03:53:29","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/2007\/12\/02\/tay-zonday-cheesy-sellout-20\/"},"modified":"2007-12-02T22:53:29","modified_gmt":"2007-12-03T03:53:29","slug":"tay-zonday-cheesy-sellout-20","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2007\/12\/02\/tay-zonday-cheesy-sellout-20\/","title":{"rendered":"Tay Zonday: Cheesy sellout 2.0"},"content":{"rendered":"

I’m glad I’m not the only one who was sad to see Tay Zonday’s Dr. Pepper commercial. Jason Calacanis<\/a> and Jakob Lodwick<\/a> (now ex- of Vimeo) seem to feel the same, and so does my friend Rex Sorgatz<\/a> of Fimoculous and a few others I came across in my feed reader. If you’re not familiar with the phenomenon that is Tay Zonday, I can’t sum it all up here, but suffice it to say that he appeared out of nowhere — a young black kid with a bizarre singing style<\/a> — and became a YouTube star. <\/p>\n

And then he went and made this craptacular Dr. Pepper commercial<\/a>. Filled with the same cheesy dancers and rappers and bling you can find in any other rap-inspired ad, combined with the oddly exaggerated, deep-voice singing of Tay — it doesn’t work as a parody, it doesn’t work as a tribute, it doesn’t work as a commercial period. All it seems to accomplish is to make Tay Zonday look like just another wanker looking for a quick payout. I mean, he gets to be on TV and shoot a video with a bunch of dancers, so good for him. But still, it’s kind of sad in a way.<\/p>\n

[youtube https:\/\/www.youtube.com\/watch?v=2x2W12A8Qow&rel=1&w=425&h=355]<\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

I’m glad I’m not the only one who was sad to see Tay Zonday’s Dr. Pepper commercial. Jason Calacanis and Jakob Lodwick (now ex- of Vimeo) seem to feel the same, and so does my friend Rex Sorgatz of Fimoculous and a few others I came across in my feed reader. If you’re not familiar … <\/p>\n

Continue reading “Tay Zonday: Cheesy sellout 2.0”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-1980","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/1980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=1980"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/1980\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=1980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=1980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=1980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}