{"id":1889,"date":"2007-11-07T23:42:12","date_gmt":"2007-11-08T03:42:12","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/2007\/11\/07\/300-million-i-could-digg-that\/"},"modified":"2007-11-07T23:42:12","modified_gmt":"2007-11-08T03:42:12","slug":"300-million-i-could-digg-that","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2007\/11\/07\/300-million-i-could-digg-that\/","title":{"rendered":"$300-million? I could Digg that"},"content":{"rendered":"

A great rumour from Valleywag, and one that actually makes some sense to me: Owen Thomas says he has heard that Digg is close to a deal<\/a> to be acquired for about $300-million, but not by Google or Yahoo or one of the usual Web suspects — by a traditional media entity like the New York Times or the Washington Post. Implausible? I’m not so sure (Mike Arrington wishes Digg would just sell itself already<\/a>).<\/p>\n

kevin rose.jpgAs Owen notes, Digg recently signed a multi-year advertising deal<\/a> with Microsoft for $100-million, and is likely worth close to $300-million on that basis alone (albeit at pretty nosebleed multiples of revenue, but hey — it’s no Facebook). But probably not to Google or Yahoo. How much traffic does it drive to those sites? Little or nothing.<\/p>\n

To the New York Times or the Post, however, Digg could make a lot of sense. Maybe not $300-million worth of sense, you might argue — but still a lot. To a large number of younger, Web-savvy users, Digg is their front page. And yes, it’s still largely focused on technology, but so what? The NYT has already shown that it’s willing to get more<\/a> “social media”-friendly with its BlogRunner purchase and integration.<\/p>\n

As a commenter on the Valleywag post notes, Digg competitor Reddit was bought by Conde Nast<\/a> last year and it has apparently continued to thrive — in fact, it drives several times more traffic to my blog than Digg does. Meanwhile, Allen Stern over at Centernetworks has some theories<\/a> about why Digg might be ready to sell.<\/p>\n

According to Compete, traffic at Digg has skyrocketed over the past year<\/a> — to 18 million uniques a month from 3 million, to 51 million vists from 4 million, and to 200 million pageviews from 10 million. Not bad.<\/p>\n

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A great rumour from Valleywag, and one that actually makes some sense to me: Owen Thomas says he has heard that Digg is close to a deal to be acquired for about $300-million, but not by Google or Yahoo or one of the usual Web suspects — by a traditional media entity like the New … <\/p>\n

Continue reading “$300-million? I could Digg that”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-1889","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/1889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=1889"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/1889\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=1889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=1889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=1889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}