{"id":1859,"date":"2007-10-30T15:00:44","date_gmt":"2007-10-30T19:00:44","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/2007\/10\/30\/facebook-and-google-intent-vs-relevance\/"},"modified":"2007-10-30T15:00:44","modified_gmt":"2007-10-30T19:00:44","slug":"facebook-and-google-intent-vs-relevance","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2007\/10\/30\/facebook-and-google-intent-vs-relevance\/","title":{"rendered":"Facebook and Google: Intent vs. relevance"},"content":{"rendered":"

Full credit to Eric Eldon of VentureBeat for the nice piece of link-bait that he posted this morning<\/a> about how Facebook “could” be worth $100-billion, a topic that has spent the better part of today climbing up<\/a> Techmeme. But it’s too bad that the bubble-math in the headline (which Eric actually blames on Lee Lorenzen of Altura Ventures, a Facebook-only VC, based on this post<\/a>) tends to obscure Eric’s point.<\/p>\n

The point (I think) is that a targeted advertising network — based on Facebook’s database of user profiles and demographic data, combined with the use of cookies that would generate ads even outside of Facebook’s network — could produce<\/a> a much higher payoff than the site’s current attempts at advertising are doing. I’m not an advertising guy, but I think there is probably a lot to that theory (although there are flaws<\/a>).<\/p>\n

Unfortunately, everyone wants to talk about how Facebook is building “a Google killer,”<\/a> and how the search-advertising giant with the $200-billion market cap is “afraid” of the as-yet-unreleased Facebook ad program — as Lee Lorenzen argues here.<\/a> That’s almost certainly nonsense, of course. Still, there is a potential battle of sorts heating up. <\/p>\n

I think of it as a battle between “intent” and “relevance.” Google’s power comes from the fact that when you search for a keyword, there’s a good chance you’re going to be open to advertising that is related to that — i.e., your search betrays your intent. Facebook’s power could come from<\/a> its knowledge of your profile, your behaviour, your demographics, your interests. That could make its ads more relevant.<\/p>\n

Even if there is such a battle, does that suddenly make Facebook worth $100-billion, or $10-billion, or even $1-billion? Who knows.<\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

Full credit to Eric Eldon of VentureBeat for the nice piece of link-bait that he posted this morning about how Facebook “could” be worth $100-billion, a topic that has spent the better part of today climbing up Techmeme. But it’s too bad that the bubble-math in the headline (which Eric actually blames on Lee Lorenzen … <\/p>\n

Continue reading “Facebook and Google: Intent vs. relevance”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-1859","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/1859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=1859"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/1859\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=1859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=1859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=1859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}