{"id":1854,"date":"2007-10-29T08:52:32","date_gmt":"2007-10-29T12:52:32","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/2007\/10\/29\/its-hulu-vs-brightcove-not-youtube\/"},"modified":"2007-10-29T08:52:32","modified_gmt":"2007-10-29T12:52:32","slug":"its-hulu-vs-brightcove-not-youtube","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2007\/10\/29\/its-hulu-vs-brightcove-not-youtube\/","title":{"rendered":"It’s Hulu vs. Brightcove, not YouTube"},"content":{"rendered":"

So Hulu, the joint venture between NBC and News Corp. that some thought would be a YouTube competitor, has sort of launched<\/a> — or at least it has given some of the chosen few in Silicon Valley a look at the service. As far as I can tell from most descriptions of it, it sounds like a video-distribution network that will compete more with Brightcove and other similar video services than it will with YouTube.<\/p>\n

In other words, it has nothing to do with “user-generated content” or people uploading video — it’s all about network content from NBC and News Corp., distributed through a Flash player that can be embedded on other sites and will be white-labeled to partners such as AOL and MySpace. Still, the early impressions seem positive; even Kara Swisher seems to like it<\/a>, and so does<\/a> MG Siegler at ParisLemon.<\/p>\n

To the extent that NBC and News Corp. are getting the idea that distributing your content by any means available is a good thing, I think Hulu is a positive step. But as Mark Hendrickson points out at TechCrunch<\/a>, this is still very much a TV-centric model — that is, shows and content appear and disappear based on the TV schedule. It may be flashy and well-designed, but I wonder whether it will be compelling enough to really draw people in.<\/p>\n

Further reading:<\/b><\/p>\n

Henry Blodget at Silicon Alley Insider has a nice rundown<\/a> of the things that make Hulu less thrilling than it appears, and one of those things is the restrictions<\/a> on the content that Hulu distributes. And Liz Gannes has more on<\/a> that angle as well — as she puts it:<\/p>\n

“Hulu can\u00e2\u20ac\u2122t avoid the trappings of big media. The company is tied up in a contradictory situation, where it\u00e2\u20ac\u2122s chartered to have web-wide distribution while trying to maintain tight control over the user experience wherever it goes.”<\/p><\/blockquote>\n

PaidContent has a nice overview<\/a> of the launch as well, including the $100-million investment by Providence Partners.<\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

So Hulu, the joint venture between NBC and News Corp. that some thought would be a YouTube competitor, has sort of launched — or at least it has given some of the chosen few in Silicon Valley a look at the service. As far as I can tell from most descriptions of it, it sounds … <\/p>\n

Continue reading “It’s Hulu vs. Brightcove, not YouTube”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-1854","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/1854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=1854"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/1854\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=1854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=1854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=1854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}