{"id":1761,"date":"2007-10-02T17:22:11","date_gmt":"2007-10-02T21:22:11","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/2007\/10\/02\/getty-wants-to-be-your-music-broker\/"},"modified":"2007-10-02T17:22:11","modified_gmt":"2007-10-02T21:22:11","slug":"getty-wants-to-be-your-music-broker","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2007\/10\/02\/getty-wants-to-be-your-music-broker\/","title":{"rendered":"Getty wants to be your music broker"},"content":{"rendered":"<p>I must have missed the news that Getty Images &#8212; one of the largest image-licensing firms around, next to Bill Gates&#8217;s Corbis &#8212; had bought a company called Pump Audio back in June and was getting into the music-licensing business. Then I read this morning <a href=\"http:\/\/www.techcrunch.com\/2007\/10\/02\/getty-images-now-selling-music-tracks\/\">on TechCrunch<\/a> that PumpAudio has <a href=\"http:\/\/www.gettyimages.com\/Creative\/PumpAudio.aspx?type=creative\">relaunched<\/a> as part of the Getty site, offering a song-tracking and licensing tool called (what else) Soundtrack.<\/p>\n<p><img data-recalc-dims=\"1\" class=\"left\" src=\"https:\/\/i0.wp.com\/www.mathewingram.com\/work\/wp-content\/uploads\/sound-of-music-dvdcover.jpg?w=525\" alt='sound-of-music-dvdcover.jpg' \/>Although the service is starting small, with <a href=\"http:\/\/www.news.com\/8301-10784_3-9789611-7.html?tag=nefd.blgs\">just 20,000<\/a> songs from independent artists, Getty says it wants to expand through deals with the major record labels and others &#8212; and knowing Getty, it is likely to do so with a vengeance. Maybe it will even get into the &#8220;crowdsourcing&#8221; of music, the way it did with photos by buying Calgary-based success story iStockphoto.com.<\/p>\n<p>Whether Getty succeeds or not remains to be seen, but there&#8217;s no question that the music-licensing business needs some organization. Insiders &#8212; including Spiral Frog CEO Joe Mohen, who I interviewed <a href=\"http:\/\/www.mathewingram.com\/work\/2007\/09\/28\/interview-spiral-frog-ceo-joe-mohen\/\">for this recent piece<\/a> &#8212; say the process of getting all the required performance and publishing rights for a piece of music is byzantine and in some cases almost impossible, since there are thousands of different publishers and no central repository of information. A real &#8220;goat rodeo,&#8221; as a friend of mine likes to say.<\/p>\n<p>If Getty can help to bring some semblance of order to that process, it will not only benefit anyone who is trying to license music &#8212; including perhaps the folks at Saturday Night Live, who had to pull a hilarious video from SNL off YouTube because they apparently <a href=\"http:\/\/newteevee.com\/2007\/10\/01\/nbc-pulls-snl-short-about-iran\/\">failed to get a license<\/a> for an Aphex Twin song &#8212; but will also benefit (theoretically) the artists who make the music.<\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>I must have missed the news that Getty Images &#8212; one of the largest image-licensing firms around, next to Bill Gates&#8217;s Corbis &#8212; had bought a company called Pump Audio back in June and was getting into the music-licensing business. Then I read this morning on TechCrunch that PumpAudio has relaunched as part of the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mathewingram.com\/work\/2007\/10\/02\/getty-wants-to-be-your-music-broker\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Getty wants to be your music broker&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-1761","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/1761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=1761"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/1761\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=1761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=1761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=1761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}