{"id":1698,"date":"2007-09-16T23:02:03","date_gmt":"2007-09-17T03:02:03","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/2007\/09\/16\/jobs-doesnt-care-about-selling-macs\/"},"modified":"2007-09-16T23:02:03","modified_gmt":"2007-09-17T03:02:03","slug":"jobs-doesnt-care-about-selling-macs","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2007\/09\/16\/jobs-doesnt-care-about-selling-macs\/","title":{"rendered":"Jobs doesn&#8217;t care about selling Macs"},"content":{"rendered":"<p>It&#8217;s hard to argue with the point of view advanced by Randall Stross in <a href=\"http:\/\/www.nytimes.com\/2007\/09\/16\/technology\/16digi.html\">a New York Times piece<\/a> this weekend &#8212; namely, that Apple could be doing a better job of capitalizing on the stumbles of Microsoft Vista. For every guy like billionaire Mark Cuban who <a href=\"http:\/\/www.blogmaverick.com\/2007\/09\/16\/once-you-go-mac\/\">switches to a Mac<\/a>, there are about 95 people buying machines with Vista on them, and that statistic hasn&#8217;t changed all that much despite the so-called &#8220;halo effect&#8221; generated by the iPod. <\/p>\n<p><img data-recalc-dims=\"1\" class=\"left\" src=\"https:\/\/i0.wp.com\/www.mathewingram.com\/work\/wp-content\/uploads\/steve_jobs2.jpg?w=525\" alt='steve_jobs2.jpg' \/>So why hasn&#8217;t Apple done a better job of converting people into Mac owners? Because Steve Jobs doesn&#8217;t give a rat&#8217;s ass about the PC market, that&#8217;s why. I admit that I have no evidence whatsoever for making such a statement &#8212; other than the obvious, which is the fact that the company doesn&#8217;t even have anyone on the board dedicated to the Mac, as Stross details <a href=\"http:\/\/www.nytimes.com\/2007\/09\/16\/technology\/16digi.html\">in his story<\/a>. It seems fairly clear that it isn&#8217;t as important as the iPod business, and that Apple may not even care about winning more of the corporate market, which is <a href=\"http:\/\/blog.wired.com\/business\/2007\/09\/apples-retail-s.html\">what it would take<\/a>.<\/p>\n<p>Still, I can&#8217;t help but have the feeling that Steve-O&#8217;s sights are set a little higher than chewing another percent or two out of Bill&#8217;s overwhelming market share in PCs. I think the iPod got Apple started down the personal electronics and entertainment road, followed by the <a href=\"http:\/\/www.idisappointment.com\/article.asp?eid=4\">somewhat lacklustre<\/a> AppleTV, and now the iPhone and the iPod Touch have moved the company into mobile.<\/p>\n<p>Wayne Gretzky wasn&#8217;t the best hockey player because he handled the puck all that much better than everyone else (although he did). It was because he didn&#8217;t just skate to where the puck was, he skated to where it was <em><a href=\"http:\/\/www.brainyquote.com\/quotes\/authors\/w\/wayne_gretzky.html\">going to be<\/a><\/em>. I think Steve is trying to do the same thing.<\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>It&#8217;s hard to argue with the point of view advanced by Randall Stross in a New York Times piece this weekend &#8212; namely, that Apple could be doing a better job of capitalizing on the stumbles of Microsoft Vista. For every guy like billionaire Mark Cuban who switches to a Mac, there are about 95 &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mathewingram.com\/work\/2007\/09\/16\/jobs-doesnt-care-about-selling-macs\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Jobs doesn&#8217;t care about selling Macs&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-1698","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/1698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=1698"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/1698\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=1698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=1698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=1698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}