{"id":1605,"date":"2007-07-31T00:30:28","date_gmt":"2007-07-31T04:30:28","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/2007\/07\/31\/drudge-the-king-maker-for-online-news\/"},"modified":"2007-07-31T00:30:28","modified_gmt":"2007-07-31T04:30:28","slug":"drudge-the-king-maker-for-online-news","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2007\/07\/31\/drudge-the-king-maker-for-online-news\/","title":{"rendered":"Drudge the king-maker for online news"},"content":{"rendered":"<p>Via <a href=\"http:\/\/paul.kedrosky.com\/archives\/2007\/07\/30\/matt_drudge_the.html\">a post by<\/a> my friend Paul Kedrosky I found out that the Drudge Report is responsible for one quarter &#8212; a whopping 25 per cent &#8212; of all inbound traffic to some of the leading British news sites, including The Guardian, the BBC, the Independent and the Telegraph. That&#8217;s a mind-boggling number. <\/p>\n<p>It comes from a study of <a href=\"http:\/\/www.city.ac.uk\/journalism\/download_files\/globalisation_ms_sept_06.pdf\">British online news sites<\/a> by Neil Thurman, a researcher at City University in London. To put that Drudge figure in perspective, the site (according to Nielsen\/NetRatings at least) accounted for more traffic than Google, Google News and Yahoo News combined. <\/p>\n<p>Pretty impressive &#8212; even if Drudge does inflate its page views by <a href=\"http:\/\/valleywag.com\/tech\/traffic-tricks\/matt-drudges-spin-243614.php\">forcing the site<\/a> to reload every three minutes.<\/p>\n<p><b>Update:<\/b><\/p>\n<p>Martin Hofmann points out in the comments that the Drudge figure is based on a single month worth of traffic from more than two years ago.<\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Via a post by my friend Paul Kedrosky I found out that the Drudge Report is responsible for one quarter &#8212; a whopping 25 per cent &#8212; of all inbound traffic to some of the leading British news sites, including The Guardian, the BBC, the Independent and the Telegraph. That&#8217;s a mind-boggling number. It comes &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mathewingram.com\/work\/2007\/07\/31\/drudge-the-king-maker-for-online-news\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Drudge the king-maker for online news&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-1605","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/1605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=1605"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/1605\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=1605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=1605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=1605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}