{"id":1591,"date":"2007-07-27T11:45:05","date_gmt":"2007-07-27T15:45:05","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/2007\/07\/27\/this-just-in-were-just-not-that-funny\/"},"modified":"2007-07-27T11:45:05","modified_gmt":"2007-07-27T15:45:05","slug":"this-just-in-were-just-not-that-funny","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2007\/07\/27\/this-just-in-were-just-not-that-funny\/","title":{"rendered":"This Just In: We&#8217;re just not that funny"},"content":{"rendered":"<p>Another one destined for the &#8220;No Surprise&#8221; file: HBO is planning to shut down its comedy-video site This Just In (I know, I&#8217;d never heard of it either) in August, <a href=\"http:\/\/www.variety.com\/article\/VR1117969245.html?categoryid=14&amp;cs=1&amp;nid=2562\">according to Variety magazine<\/a>. Why? Because &#8212; as one NBC executive admitted when the network shut down its InnerTube site, which was supposed to compete with YouTube &#8212; This Just In might as well have changed its URL to &#8220;nobodycomeshere.com.&#8221;<\/p>\n<p><img data-recalc-dims=\"1\" class=\"left\" src=\"https:\/\/i0.wp.com\/www.mathewingram.com\/work\/wp-content\/uploads\/thisjustinlogo.png?w=525\" alt='thisjustinlogo.png' \/>Two of the most succinct appraisals of this turkey come from <a href=\"http:\/\/www.techcrunch.com\/2007\/07\/26\/hbos-and-aols-comedy-site-diving-into-the-deadpool\/#comment-1522063\">a commenter<\/a> on the TechCrunch post about it and from Om Malik <a href=\"http:\/\/newteevee.com\/2007\/07\/26\/this-just-in-will-go-offline-at-hbo\/\">at NewTeeVee<\/a>. At TechCrunch, Ian Bell says: &#8220;Unfortunately this goes to show that you can\u00e2\u20ac\u2122t just slap a site together, throw ads up on it, buy keywords and think it will be successful. A successful property requires its own culture and essentially a &#8216;soul&#8217;.&#8221; Bingo. And <a href=\"http:\/\/newteevee.com\/2007\/07\/26\/this-just-in-will-go-offline-at-hbo\/\">Om notes<\/a> that gigantic conglomerates with multiple layers of bureaucracy and poisonous office politics are not exactly a great breeding ground for comedy: <\/p>\n<blockquote><p>&#8220;The big media, especially Time Warner (my former employer) is a tad clueless about this new video revolution. With a studio mentality, management by consensus and a bonus-driven culture, they are waddling in a world that moves at light speed.&#8221;<\/p><\/blockquote>\n<p>Double bingo. And examples abound of just how clueless network executives are, and how flinging money and press releases at something doesn&#8217;t amount to much in the world of online video: Come on down, Bud.tv &#8212; one of the most expensive, and yet almost criminally un-funny, sites you will ever see. And then there&#8217;s FunnyOrDie.com, which features Saturday Night Live star Will Farrell. Why does it work? Because it&#8217;s funny, that&#8217;s why.<\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Another one destined for the &#8220;No Surprise&#8221; file: HBO is planning to shut down its comedy-video site This Just In (I know, I&#8217;d never heard of it either) in August, according to Variety magazine. Why? Because &#8212; as one NBC executive admitted when the network shut down its InnerTube site, which was supposed to compete &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mathewingram.com\/work\/2007\/07\/27\/this-just-in-were-just-not-that-funny\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;This Just In: We&#8217;re just not that funny&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-1591","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/1591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=1591"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/1591\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=1591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=1591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=1591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}