{"id":146,"date":"2006-01-07T17:01:55","date_gmt":"2006-01-07T22:01:55","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/index.php\/2006\/01\/07\/google-tiptoes-into-the-homepage-game\/"},"modified":"2006-01-07T17:01:55","modified_gmt":"2006-01-07T22:01:55","slug":"google-tiptoes-into-the-homepage-game","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2006\/01\/07\/google-tiptoes-into-the-homepage-game\/","title":{"rendered":"Google tiptoes into the homepage game"},"content":{"rendered":"<p>Kudos to Phil Lenssen of Google Blogoscoped &#8211; and a reader who emailed him &#8211; for <a href=\"http:\/\/blog.outer-court.com\/archive\/2006-01-07-n54.html\">pointing out<\/a> that Dell is shipping PCs with a branded home page powered by Google&#8217;s <a href=\"http:\/\/www.google.com\/ig\">customizable portal<\/a>, an Ajax-driven feature not unlike Microsoft&#8217;s live.com or (my personal favourite) netvibes.com. The page has a toolbar at the top that features links to Dell services, as well as boxes of Dell content, but they can be moved around and other things can be added.<\/p>\n<p>And the Dell page isn&#8217;t the only one out there: Someone commenting on the Blogoscoped post pointed out that Current Communications, which provides broadband over power lines, also has <a href=\"http:\/\/www.google.com\/ig\/current\">a custom page<\/a> powered by Google, which owns <a href=\"http:\/\/www.lightreading.com\/document.asp?doc_id=76942\">a stake in Current<\/a>. The next question, of course, is so what? <\/p>\n<p>Paul Kedrosky might be right when <a href=\"http:\/\/paul.kedrosky.com\/archives\/002355.html\">he says that<\/a> the home page venture could be as significant as the <a href=\"http:\/\/www.mathewingram.com\/work\/index.php\/2006\/01\/05\/google-pack-colour-me-confused\/\">Google software pack<\/a>, but as one poster on Paul&#8217;s blog noted, trying to take control of the home page is <i>so<\/i> 1990&#8217;s. Does it even matter any more? Perhaps. In any case, it&#8217;s an interesting move &#8211; and <a href=\"http:\/\/www.micropersuasion.com\/2006\/01\/another_cobrand.html\">Steve Rubel is right<\/a>, someone should be writing about this (other than me, that is).<\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Kudos to Phil Lenssen of Google Blogoscoped &#8211; and a reader who emailed him &#8211; for pointing out that Dell is shipping PCs with a branded home page powered by Google&#8217;s customizable portal, an Ajax-driven feature not unlike Microsoft&#8217;s live.com or (my personal favourite) netvibes.com. The page has a toolbar at the top that features &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mathewingram.com\/work\/2006\/01\/07\/google-tiptoes-into-the-homepage-game\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Google tiptoes into the homepage game&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-146","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=146"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/146\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}