{"id":1371,"date":"2007-06-05T12:30:20","date_gmt":"2007-06-05T16:30:20","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/2007\/06\/05\/lala-follows-where-mp3com-tried-and-failed\/"},"modified":"2007-06-05T12:30:20","modified_gmt":"2007-06-05T16:30:20","slug":"lala-follows-where-mp3com-tried-and-failed","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2007\/06\/05\/lala-follows-where-mp3com-tried-and-failed\/","title":{"rendered":"Lala follows where Mp3.com tried and failed"},"content":{"rendered":"<p>Online music service <a href=\"http:\/\/www.lala.com\/\">Lala.com<\/a> &#8212; which until recently was aimed at trading music CDs &#8212; has remade itself in a rather dramatic way by launching a free music-streaming service that automatically syncs with your iPod, and by signing a licensing deal with Warner Brothers Records. As <a href=\"http:\/\/gizmodo.com\/gadgets\/breaking\/every-song-you-own-available-online-wherever-you-are-for-free-promises-lalacom-265879.php\">Gizmodo describes it<\/a>, Lala scans all the music you own &#8212; whether it&#8217;s from ripped CDs or downloaded music in iTunes &#8212; and then lets you listen to it anywhere (streaming through your Web browser) for free. In other words, it assumes that you own it. Lala founder Bill Nguyen has a string of startups on his resume, including Onebox.com, which he sold in 2000 for $850-million.<\/p>\n<p><img data-recalc-dims=\"1\" class=\"left\" src=\"https:\/\/i0.wp.com\/www.mathewingram.com\/work\/wp-content\/uploads\/snipshot_e41go5nj2pnd.jpg?w=525\" alt='snipshot_e41go5nj2pnd.jpg' \/>In addition to the free streaming service, Lala has a pay-for-download store, which (at least to begin with) will be selling only albums &#8212; for between $6.50 and $13.50 each &#8212; rather than individual songs. Lala is clearly hoping that the <a href=\"http:\/\/www.paidcontent.org\/entry\/419-lalacom-morphs-into-free-music-site-sideloads-directly-into-ipods-witho\/\">appeal of free streaming<\/a> will convince users to adopt the service and then they will be more likely to buy music there as well. As an added feature, Lala has also developed a way of letting you &#8220;sideload&#8221; music into your iPod through your browser, without having to download it and then import it into iTunes. The service apparently only works with iPods.<\/p>\n<p>It will be interesting to see whether Lala&#8217;s streaming service gets slammed by the major record labels (apart from Warner, of course, which seems to be willing to take a leap of faith that it will lead to more downloads). Michael Robertson, the serial entrepreneur behind services such as The Gizmo Project and <a href=\"http:\/\/www.linspire.com\/\">Linspire<\/a> &#8212; a Linux-based alternative to Windows &#8212; tried something similar several years ago with Mp3.com and was effectively shut down by legal threats from the music industry.<\/p>\n<p>His service allowed you to put a CD in your computer, have it scanned and then immediately listen to the music from it without having to rip and upload it all to the company&#8217;s servers (Mp3.com ripped CDs and created a library of songs). Lala&#8217;s service is slightly different in that someone has to upload the songs &#8212; but each song only has to be uploaded once. Fred von Lohmann, a lawyer with the Electronic Freedom Foundation, says this may help protect the service from legal attacks. <\/p>\n<blockquote><p>&#8220;This is different from what MP3.com was up to with BeamIt (and for which they were sued) because the *initial* copy is uploaded by the users. MP3.com made the initial copies themselves. <\/p>\n<p>Why does this matter? Because of the DMCA safe harbor that applies to hosting material on behalf of users. Pretty clever lawyering &#8212; wish I&#8217;d thought of that back in 1999.&#8221;<\/p><\/blockquote>\n<p>A more recent service Robertson launched called <a href=\"http:\/\/www.anywherecd.com\/\">AnywhereCD<\/a> lets you buy a CD and immediately download the tracks as non-DRM-protected mp3 files (the CD is delivered by regular mail). Although the service had a licensing arrangement with Warner Brothers, the record label forced AnywhereCD to remove its music by filing a lawsuit against the company (AnywhereCD has counter-sued). AnywhereCD also allows you to &#8220;sideload&#8221; songs into your iTunes, into a locker at another Robertson-owned music service called <a href=\"http:\/\/www.mp3tunes.com\/\">Mp3tunes.com<\/a> or onto a mobile device.<\/p>\n<p>Lala&#8217;s bet is definitely a risky one &#8212; and an expensive one: the company, which has raised $14-million from several venture capital groups including Bain Capital, <a href=\"http:\/\/online.wsj.com\/public\/article\/SB118100454736824471-hORJO00TnloeDLz0JIfi1OgUNoM_20070704.html\">says it expects to pay<\/a> more than $140-million to the record industry over the next couple of years, and admits it will likely lose about $40-million in the period. Sounds like a great business model, doesn&#8217;t it? <\/p>\n<p>In the end, Lala faces the same challenges as any other music service (apart from the dumb name, of course): will it be able to offer enough variety and selection to appeal to enough users to make it worthwhile? To me, one of the big issues is the album-only part &#8212; I think people have gotten a little too used to buying individual songs for that to fly (I know I have). It also remains to be seen whether Apple will get upset that the sideloading feature effectively bypasses its iTunes software (Susan Kevorkian of IDC says Apple may be <a href=\"http:\/\/www.mercurynews.com\/business\/ci_6063911\">just fine with it<\/a>).<\/p>\n<p>Would free streaming and the sideloading feature make you likely to try Lala? Jupiter Research analyst David Card has some thoughts <a href=\"http:\/\/weblogs.jupiterresearch.com\/analysts\/card\/archives\/2007\/06\/except_lalastoo.html\">here<\/a>, and Liz Gannes at GigaOm says Lala should <a href=\"http:\/\/gigaom.com\/2007\/06\/04\/lalas-big-gamble\/\">be congratulated<\/a> for taking a risk.<\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Online music service Lala.com &#8212; which until recently was aimed at trading music CDs &#8212; has remade itself in a rather dramatic way by launching a free music-streaming service that automatically syncs with your iPod, and by signing a licensing deal with Warner Brothers Records. As Gizmodo describes it, Lala scans all the music you &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mathewingram.com\/work\/2007\/06\/05\/lala-follows-where-mp3com-tried-and-failed\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Lala follows where Mp3.com tried and failed&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-1371","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/1371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=1371"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/1371\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=1371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=1371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=1371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}