{"id":1361,"date":"2007-06-01T15:32:18","date_gmt":"2007-06-01T19:32:18","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/2007\/06\/01\/google-gobbles-feedburner-officially\/"},"modified":"2007-06-01T15:32:18","modified_gmt":"2007-06-01T19:32:18","slug":"google-gobbles-feedburner-officially","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2007\/06\/01\/google-gobbles-feedburner-officially\/","title":{"rendered":"Google gobbles Feedburner \u2014 officially"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" class=\"left\" src=\"https:\/\/i0.wp.com\/www.mathewingram.com\/work\/wp-content\/uploads\/snipshot_e4ois186ous.jpg?w=525\" alt='snipshot_e4ois186ous.jpg' \/>And so another rumour comes true &#8212; with Google <a href=\"http:\/\/blogs.feedburner.com\/feedburner\/archives\/2007\/06\/feedburner_google.php\">officially acquiring<\/a> Feedburner &#8212; and another startup gets acquired by a giant. In journalism, that officially makes it a trend, since we can now add that deal to CBS buying Last.fm and eBay acquiring StumbleUpon. I confess that the Googleburner deal makes a whole lot more sense than either CBS.fm (which I think makes a little sense) and the eBayUpon deal (which makes very little). I wrote about the Googleburner rumours <a href=\"http:\/\/www.mathewingram.com\/work\/2007\/05\/23\/feedburner-absorbed-by-the-googleplex\/\">awhile back<\/a>, after Sam Sethi at Vecosys broke the news. I know that this deal is only going to feed the &#8220;Google is too big and possibly evil&#8221; theorists, but I think that&#8217;s over-reacting just a tad. My friend Scott Karp has <a href=\"http:\/\/publishing2.com\/2007\/06\/01\/its-official-google-has-acquired-feedburner-and-its-all-about-metrics-and-advertising-roi\/\">some thoughts<\/a> at Publishing 2.0<\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>And so another rumour comes true &#8212; with Google officially acquiring Feedburner &#8212; and another startup gets acquired by a giant. In journalism, that officially makes it a trend, since we can now add that deal to CBS buying Last.fm and eBay acquiring StumbleUpon. I confess that the Googleburner deal makes a whole lot more &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mathewingram.com\/work\/2007\/06\/01\/google-gobbles-feedburner-officially\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Google gobbles Feedburner \u2014 officially&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-1361","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/1361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=1361"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/1361\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=1361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=1361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=1361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}