{"id":13606,"date":"2018-08-13T02:24:00","date_gmt":"2018-08-13T02:24:00","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/?p=13606"},"modified":"2018-08-13T02:24:00","modified_gmt":"2018-08-13T02:24:00","slug":"facebook-says-zuck-doesnt-hate-journalists-after-all-and-doesnt-want-them-to-die","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2018\/08\/13\/facebook-says-zuck-doesnt-hate-journalists-after-all-and-doesnt-want-them-to-die\/","title":{"rendered":"Facebook says Zuck doesn&#8217;t hate journalists after all, and doesn&#8217;t want them to die"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>If you&#8217;re a journalist, chances are<\/strong>&nbsp;you&#8217;ve either read or been forwarded links to&nbsp;<a href=\"https:\/\/www.theaustralian.com.au\/business\/media\/zuckerberg-doesnt-care-about-traditional-media\/news-story\/d1be791f1b91e3c1fc609cf8979b72e2\">a story<\/a>&nbsp;in&nbsp;<em>The Australian<\/em>, a newspaper based in Sydney that contains some explosive commentary from Facebook CEO Mark Zuckerberg behind its paywall (the Daily Beast has&nbsp;<a href=\"https:\/\/www.thedailybeast.com\/report-facebook-exec-says-zuckerberg-doesnt-care-about-publishers\">a summary<\/a>&nbsp;of it). According to the story, Campbell Brown\u2014Facebook&#8217;s head of news partnerships\u2014said in a meeting with the paper&#8217;s senior executives that &#8220;Mark doesn&#8217;t care about publishers,&#8221; and also warned that if media companies didn&#8217;t work with the giant social network on business model solutions, &#8220;in a few years, I&#8217;ll be holding your hand with your dying business, like in a hospice.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These comments were held up by some as conclusive proof that Facebook hates journalists and can&#8217;t wait for the industry to die. After all, the sentiment seemed to fit right in with some of the social network&#8217;s recent moves, which have reduced traffic to media outlets&nbsp;<a href=\"http:\/\/www.niemanlab.org\/2018\/06\/slates-facebook-traffic-has-dropped-by-87-percent-since-2017\/\">by significant amounts<\/a>. Some even believe the company is trying to deliberately distance itself from media because it is such a political and social minefield, and that all of this represents a retreat from having to deal with journalism altogether. But would Facebook really come out and say it doesn&#8217;t care if the media dies?<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"525\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">How is this in any way surprising to anyone?  <a href=\"https:\/\/twitter.com\/facebook?ref_src=twsrc%5Etfw\">@facebook<\/a> has systematically attacked publishers who helped build it, enabled and encouraged the rise of disinformation and has never shown remorse or even the inclination to do any true reflection. <a href=\"https:\/\/t.co\/vj7ib4bODA\">https:\/\/t.co\/vj7ib4bODA<\/a><\/p>&mdash; Audrey Cooper (@audreyhasnews) <a href=\"https:\/\/twitter.com\/audreyhasnews\/status\/1028866305779064833?ref_src=twsrc%5Etfw\">August 13, 2018<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sources at Facebook, not surprisingly perhaps, say Brown&#8217;s comments were taken out of context and in some cases appear to have been manufactured wholesale. &#8220;These quotes are simply not accurate and don\u2019t reflect the discussion we had in the meeting,&#8221; Brown said in a prepared statement. The company says they don&#8217;t reflect its actual thinking either about journalists or the media industry as a whole. No one has used the term &#8220;fake news,&#8221; but it&#8217;s obvious people within Facebook are thinking it. The social network says it has a recording of the meeting that proves its case, but so far the company hasn&#8217;t released it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As usual when the Facebook is involved, there are a number of layers to this latest dust up. One is that Facebook probably&nbsp;<em>is<\/em>&nbsp;trying to distance itself from the media\u2014whenever it gets involved, it raises issues like the company&#8217;s role in&nbsp;<a href=\"https:\/\/www.cjr.org\/the_new_gatekeepers\/facebook-congress-regulate.php\">misinformation<\/a>, censorship, and other unpleasantness.&nbsp;Also, as Josh Benton has&nbsp;<a href=\"http:\/\/www.niemanlab.org\/2018\/08\/facebooks-message-to-media-we-are-not-interested-in-talking-to-you-about-your-traffic-that-is-the-old-world-and-there-is-no-going-back\/\">pointed out<\/a>&nbsp;at Nieman Lab, it appears that Facebook really is a lot less interested in driving traffic to publishers, based on the available&nbsp;<a href=\"http:\/\/www.niemanlab.org\/2018\/06\/slates-facebook-traffic-has-dropped-by-87-percent-since-2017\/\">evidence<\/a>&nbsp;from publishers like Quartz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On top of that, Campbell Brown&#8217;s bald statement that &#8220;we are not interested in talking about your referrals any more&#8221; has the ring of truth, given some of what she&nbsp;<a href=\"https:\/\/www.recode.net\/2018\/2\/9\/16996696\/how-to-watch-livestream-facebook-head-of-news-feed-partnerships-campbell-brown-adam-mosseri\">said at a Recode conference<\/a>&nbsp;earlier this year, when she told publishers&nbsp;<a href=\"https:\/\/www.theverge.com\/2018\/2\/13\/17009114\/facebook-campbell-brown-code-media-news-publishers\">they could<\/a>&nbsp;basically take it or leave it. &#8220;If anyone feels this isn\u2019t the right platform for them, they should not be on Facebook,&#8221; she said at the time. Some journalists even&nbsp;appear to&nbsp;<a href=\"https:\/\/twitter.com\/asanwal\/status\/1029034469007740928\">support<\/a>&nbsp;her latest comments as a no-holds-barred assessment of where things stand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether Facebook is&nbsp;making the changes it has (de-emphasizing traffic to media outlets, etc.) because it literally hates the media and wants it to die is&nbsp;anybody&#8217;s guess, of course, but the fact remains&nbsp;they&nbsp;are&nbsp;happening.<strong>&nbsp;<\/strong>So the comments from Brown&nbsp;might have seemed like a veiled threat, but they could also have been just a statement of fact: If Facebook won&#8217;t provide the revenue or the traffic necessary&nbsp;for some outlets to survive,<strong>&nbsp;<\/strong>publishers might start going on life support. Journalists wish this wasn&#8217;t true, but are afraid that it might be.<\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re a journalist, chances are&nbsp;you&#8217;ve either read or been forwarded links to&nbsp;a story&nbsp;in&nbsp;The Australian, a newspaper based in Sydney that contains some explosive commentary from Facebook CEO Mark Zuckerberg behind its paywall (the Daily Beast has&nbsp;a summary&nbsp;of it). According to the story, Campbell Brown\u2014Facebook&#8217;s head of news partnerships\u2014said in a meeting with the paper&#8217;s &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mathewingram.com\/work\/2018\/08\/13\/facebook-says-zuck-doesnt-hate-journalists-after-all-and-doesnt-want-them-to-die\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Facebook says Zuck doesn&#8217;t hate journalists after all, and doesn&#8217;t want them to die&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-13606","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/13606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=13606"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/13606\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=13606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=13606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=13606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}