{"id":1352,"date":"2007-05-29T12:10:10","date_gmt":"2007-05-29T16:10:10","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/2007\/05\/29\/advertising-head-says-tv-will-suffer\/"},"modified":"2007-05-29T12:10:10","modified_gmt":"2007-05-29T16:10:10","slug":"advertising-head-says-tv-will-suffer","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2007\/05\/29\/advertising-head-says-tv-will-suffer\/","title":{"rendered":"Advertising head says TV will suffer"},"content":{"rendered":"<p>The head of the second-largest ad agency in the world, WPP Group, <a href=\"http:\/\/business.timesonline.co.uk\/tol\/business\/industry_sectors\/media\/article1848146.ece\" rel=\"nofollow noopener\" target=\"_blank\">says broadcasters are under<\/a> &#8220;severe pressure&#8221; from the Internet:<\/p>\n<blockquote><p>&#8220;Television broadcasters face \u00e2\u20ac\u0153severe pressure\u00e2\u20ac\u009d as advertisers abandon traditional media in favour of the internet, Sir Martin Sorrell, head of WPP, the world\u00e2\u20ac\u2122s second-biggest advertising company, told The Times.<\/p>\n<p>The chief executive said that the quickening pace at which advertisers are switching their budgets to online has created a \u00e2\u20ac\u0153fundamental shift\u00e2\u20ac\u009d in advertising that would change irreversibly the way in which broadcasters<br \/>\n such as ITV and Channel 4 make money.<\/p>\n<p>Sir Martin said: \u00e2\u20ac\u0153Television is under severe pressure at the moment from the internet. There has been a fundamental shift and the pace will quicken, but predictions of a depression in traditional media have gone too far. Television advertising is not going to disappear. It still has pulling power, but the balance will switch.\u00e2\u20ac\u009d<\/p><\/blockquote>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>The head of the second-largest ad agency in the world, WPP Group, says broadcasters are under &#8220;severe pressure&#8221; from the Internet: &#8220;Television broadcasters face \u00e2\u20ac\u0153severe pressure\u00e2\u20ac\u009d as advertisers abandon traditional media in favour of the internet, Sir Martin Sorrell, head of WPP, the world\u00e2\u20ac\u2122s second-biggest advertising company, told The Times. The chief executive said that &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mathewingram.com\/work\/2007\/05\/29\/advertising-head-says-tv-will-suffer\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Advertising head says TV will suffer&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-1352","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/1352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=1352"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/1352\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=1352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=1352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=1352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}