{"id":1341,"date":"2007-05-25T14:38:10","date_gmt":"2007-05-25T18:38:10","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/2007\/05\/25\/cbs-extends-its-content-further\/"},"modified":"2007-05-25T14:38:10","modified_gmt":"2007-05-25T18:38:10","slug":"cbs-extends-its-content-further","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2007\/05\/25\/cbs-extends-its-content-further\/","title":{"rendered":"CBS extends its content further"},"content":{"rendered":"

After announcing deals recently with everyone from AOL and Microsoft to CNet and Joost — and fresh from its acquisition of Howard Lindzon’s brain with the Wallstrip deal — CBS Interactive continues to roll out its distribution strategy. From MediaPost<\/a>:<\/p>\n

CBS Interactive said its month-old, ad-supported CBS Audience Network, previously known as the CBS Interactive Audience Network, has added 13 partners in the social- and community-network realms.<\/p>\n

The agreements are designed to empower the embedding of clips from CBS shows into user profiles, Web sites, blogs, wikis, widgets and community pages.”<\/p><\/blockquote>\n

New partners include Matt Mullenweg’s WordPress, Clearspring (a widget creation network), Goowy Media, Ning, RockYou, Slide, VideoEgg and others. Smart strategy, I think. Jeff Jarvis has more<\/a> — and he’s right that CBS probably means “embed” where it says “mash” on the widget.<\/p>\n

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After announcing deals recently with everyone from AOL and Microsoft to CNet and Joost — and fresh from its acquisition of Howard Lindzon’s brain with the Wallstrip deal — CBS Interactive continues to roll out its distribution strategy. From MediaPost: CBS Interactive said its month-old, ad-supported CBS Audience Network, previously known as the CBS Interactive … <\/p>\n

Continue reading “CBS extends its content further”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-1341","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/1341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=1341"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/1341\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=1341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=1341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=1341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}