{"id":1340,"date":"2007-05-25T13:38:52","date_gmt":"2007-05-25T17:38:52","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/2007\/05\/25\/smart-thoughts-on-newspapers\/"},"modified":"2007-05-25T13:38:52","modified_gmt":"2007-05-25T17:38:52","slug":"smart-thoughts-on-newspapers","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2007\/05\/25\/smart-thoughts-on-newspapers\/","title":{"rendered":"Smart thoughts on newspapers"},"content":{"rendered":"<p>From <a href=\"http:\/\/www.andykessler.com\/andy_kessler\/2007\/05\/wsj_a_future_fo.html\" rel=\"nofollow noopener\" target=\"_blank\">an opinion piece<\/a> by Andy Kessler, one-time Wall Street hedge-fund manager and all-around smart guy:<\/p>\n<blockquote><p>\nIn the meantime, rather than just charge for content, I&#8217;d be licensing every type of newfangled software and Web service until I could come up with a tight community of interest around my newspaper, local or national. <\/p>\n<p>Don&#8217;t just start the discussion, keep it. This means comments, reviews, personalized newsfeeds, social networks of like-minded readers, whatever. Give advertisers a little &#8220;link love&#8221; so they don&#8217;t stray to generic search engines. Google, Microsoft and others dropped over $10 billion to buy online ad-delivery companies in the last few weeks alone. <\/p>\n<p>The value is there: Newspapers aren&#8217;t in the printing business, they&#8217;re in the ad business.<\/p><\/blockquote>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>From an opinion piece by Andy Kessler, one-time Wall Street hedge-fund manager and all-around smart guy: In the meantime, rather than just charge for content, I&#8217;d be licensing every type of newfangled software and Web service until I could come up with a tight community of interest around my newspaper, local or national. Don&#8217;t just &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mathewingram.com\/work\/2007\/05\/25\/smart-thoughts-on-newspapers\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Smart thoughts on newspapers&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-1340","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/1340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=1340"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/1340\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=1340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=1340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=1340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}