{"id":1328,"date":"2007-05-23T15:10:50","date_gmt":"2007-05-23T19:10:50","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/2007\/05\/23\/feedburner-absorbed-by-the-googleplex\/"},"modified":"2007-05-23T15:10:50","modified_gmt":"2007-05-23T19:10:50","slug":"feedburner-absorbed-by-the-googleplex","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2007\/05\/23\/feedburner-absorbed-by-the-googleplex\/","title":{"rendered":"Feedburner absorbed by the Googleplex"},"content":{"rendered":"

snipshot_e4ois186ous.jpgAccording to Mike over at TechCrunch<\/a> — confirming a rumour originally reported<\/a> by Sam Sethi, ex- of TechCrunch UK — Google is close to acquiring Feedburner for $100-million. If true, this is a deal that makes sense to me, as it does to my friend Tony Hung<\/a> from Deep Jive Interests and to Ash from Watchmojo<\/a>. Feedburner is a great service with tons of useful features — many of which will no doubt plug in nicely to Google’s Analytics and other website tools — and so it’s no surprise that someone like Google would want them, even at what amounts to a 10-times revenue multiple, according to Ash. Valleywag also had the rumour<\/a>, and the price tag, in a post last week.<\/p>\n

Update:<\/b><\/p>\n

Geek News Central seems to think that we should be afraid<\/a> of Google owning Feedburner, but fails to make a convincing argument that we should be any more concerned about Google than we are about our ISPs knowing which websites we go to. Ashkan from Watchmojo also seems to think<\/a> the deal is something we should be worried about, but I don’t see it. Alarm:clock has a look at the synergies for Google<\/a>.<\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

According to Mike over at TechCrunch — confirming a rumour originally reported by Sam Sethi, ex- of TechCrunch UK — Google is close to acquiring Feedburner for $100-million. If true, this is a deal that makes sense to me, as it does to my friend Tony Hung from Deep Jive Interests and to Ash from … <\/p>\n

Continue reading “Feedburner absorbed by the Googleplex”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-1328","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/1328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=1328"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/1328\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=1328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=1328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=1328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}