{"id":1227,"date":"2007-04-26T22:42:42","date_gmt":"2007-04-27T02:42:42","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/2007\/04\/26\/users-take-back-the-media\/"},"modified":"2007-04-26T22:42:42","modified_gmt":"2007-04-27T02:42:42","slug":"users-take-back-the-media","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2007\/04\/26\/users-take-back-the-media\/","title":{"rendered":"Users \u2014 take back the media!"},"content":{"rendered":"

Ethan Kaplan at blackrimglasses.com has written something approaching a manifesto<\/a> for a new age of creativity driven by cheap and accessible technology — something he distinguishes from “user-generated content,” because I think he feels that’s a marketing buzzword used primarily by big corporations, in order to try and co-opt people’s desire to contribute. As he puts it:<\/p>\n

“The whole concept behind \u00e2\u20ac\u0153User Generated Content\u00e2\u20ac\u009d as a means of describing content created by and for the People is flawed in that it simultaneously is presupposing a hierarchal difference \u00e2\u20ac\u201d subjugating the \u00e2\u20ac\u0153User\u00e2\u20ac\u009d as a different class \u00e2\u20ac\u201d [and] maintaining this hierarchy by virtue of a disingenuous altruistic elevation of said content to that of Corporate under the guise of Marketing.”<\/p><\/blockquote>\n

Can you tell that Ethan (the director of technology at Warner Brothers Records) has a degree in fine art and cultural theory? I thought you probably could. But he is right, in the sense that things like the Modest Mouse video contest <\/a>are an attempt to give fans the illusion that they are actually interacting with the band when they are doing anything but. Ethan goes on to say:<\/p>\n

“Here\u00e2\u20ac\u2122s the thing: the best of what we now call UGC, and I choose to call GOOD FILM\/VIDEO came from subversive desire and goals, as well as the desire for uninhibited creative expression outside of the confines of economics and hierarchy which define the media industry.”<\/p>\n

“Take back the media! Do not partake in systems meant to enforce hierarchy, and instead embrace those that seek to diminish and eliminate it.”<\/p><\/blockquote>\n

A call to arms indeed. Creative artists of the world, unite! Take up the cellphone and the video camera — you have nothing to lose but your media chains.<\/p>\n

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Ethan Kaplan at blackrimglasses.com has written something approaching a manifesto for a new age of creativity driven by cheap and accessible technology — something he distinguishes from “user-generated content,” because I think he feels that’s a marketing buzzword used primarily by big corporations, in order to try and co-opt people’s desire to contribute. As he … <\/p>\n

Continue reading “Users \u2014 take back the media!”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-1227","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/1227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=1227"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/1227\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=1227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=1227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=1227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}