{"id":1224,"date":"2007-04-26T17:53:33","date_gmt":"2007-04-26T21:53:33","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/2007\/04\/26\/youtube-to-roll-out-ads-too\/"},"modified":"2007-04-26T17:53:33","modified_gmt":"2007-04-26T21:53:33","slug":"youtube-to-roll-out-ads-too","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2007\/04\/26\/youtube-to-roll-out-ads-too\/","title":{"rendered":"YouTube to roll out ads too"},"content":{"rendered":"<div> Joins Joost at the advertising trough.  How will viewers react? <\/div>\n<table cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" style=\"margin:12px 0;font-family:arial;color:#333333;background:#ffffff;border:solid 4px #cccccc;width:100%;clear:left;\">\n<tr>\n<td valign=\"top\">\n<table cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" class=\"CM_CTB_Content_Wrap\" style=\"margin:0;padding:0;background-color:#ffffff;\">\n<tr>\n<td valign=\"top\">\n<table cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" style=\"border-bottom:solid 1px #dcdcdc;white-space:nowrap;margin-bottom:8px;background-color:#eeeeee;background-image:url('http:\/\/clipmarks.com\/images\/source-bg.gif');background-repeat:repeat-x;height:24px;line-height:24px;vertical-align:middle;padding-bottom:4px;color:#666666;font-size:10px;\">\n<tr>\n<td valign=\"top\"><a href=\"http:\/\/clipmarks.com\/clip-to-blog\/\" title=\"clipmarks' clip-to-blog\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/content.clipmarks.com\/blog_icon\/a48160ad-090f-407c-9632-8dd53442c138\/9A9861C6-A02A-4813-B9C4-B585607D8149\/\" alt=\"\" width=\"19\" height=\"19\" border=\"0\" style=\"vertical-align:middle;margin:0 4px;display:inline;border:none;float:none;\" \/><\/a>clipped from <a title=\"http:\/\/www.redherring.com\/Article.aspx?a=22095&amp;hed=YouTube+Lining+Up+Summer+Ads\" href=\"http:\/\/www.redherring.com\/Article.aspx?a=22095&amp;hed=YouTube+Lining+Up+Summer+Ads\" style=\"font-size:11px;\">www.redherring.com<\/a><\/td>\n<\/tr>\n<\/table>\n<table cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" style=\"text-align:left;padding:0 8px;margin:4px 0 8px;background:transparent;border:none;\">\n<tr>\n<td valign=\"top\"><!-- CLIPPED FROM: http:\/\/www.redherring.com\/Article.aspx?a=22095&amp;hed=YouTube+Lining+Up+Summer+Ads --><span>Beware YouTube watchers, ads are coming\u00e2\u20ac\u2022as soon as this summer. <\/span><\/td>\n<\/tr>\n<\/table>\n<div style=\"height:2px;font-size:2px;background:#dcdcdc;border-bottom:solid 1px #f5f5f5;margin:2px 4px;\"><\/div>\n<table cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" style=\"text-align:left;padding:0 8px;margin:4px 0 8px;background:transparent;border:none;\">\n<tr>\n<td valign=\"top\"><!-- CLIPPED FROM: http:\/\/www.redherring.com\/Article.aspx?a=22095&amp;hed=YouTube+Lining+Up+Summer+Ads --><span class=\"articleBody\"><\/p>\n<p class=\"MsoNormal\"><span>The video-sharing site that was acquired by Google in November is experimenting with the precise length, form, and placement of those ads, and will begin rolling them out this summer, Suzie Reider, head of advertising for YouTube, told an audience at the Ad:Tech conference in <\/span><span>San Francisco<\/span><\/p>\n<p><\/span><span> Wednesday.<\/span><\/td>\n<\/tr>\n<\/table>\n<div style=\"height:2px;font-size:2px;background:#dcdcdc;border-bottom:solid 1px #f5f5f5;margin:2px 4px;\"><\/div>\n<table cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" style=\"text-align:left;padding:0 8px;margin:4px 0 8px;background:transparent;border:none;\">\n<tr>\n<td valign=\"top\"><!-- CLIPPED FROM: http:\/\/www.redherring.com\/Article.aspx?a=22095&amp;hed=YouTube+Lining+Up+Summer+Ads --><span>\u00e2\u20ac\u0153We\u00e2\u20ac\u2122re looking at executions like a very quick little intro preceding a video, then the video, then a commercial execution on the backside of the content,\u00e2\u20ac\u009d Ms. Reider said.<\/span><\/td>\n<\/tr>\n<\/table>\n<div style=\"height:2px;font-size:2px;background:#dcdcdc;border-bottom:solid 1px #f5f5f5;margin:2px 4px;\"><\/div>\n<table cellpadding=\"0\" cellspacing=\"0\" width=\"100%\" style=\"text-align:left;padding:0 8px;margin:4px 0 8px;background:transparent;border:none;\">\n<tr>\n<td valign=\"top\"><!-- CLIPPED FROM: http:\/\/www.redherring.com\/Article.aspx?a=22095&amp;hed=YouTube+Lining+Up+Summer+Ads --><span>The idea is to generate long-promised revenues that Google can share with the more than 1,000 \u00e2\u20ac\u0153premium\u00e2\u20ac\u009d content creators whose video material is available on YouTube, Ms. Reider said. <\/span><\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<\/table>\n<div style=\"margin:0 6px 6px 4px;\">\n<table style=\"font-size:11px;border-spacing:0;padding:0;\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\">\n<tr>\n<td style=\"background:transparent;border-width:0;padding:0;\">&nbsp;<\/td>\n<td style=\"background:transparent;border-width:0;padding:0;width:58px;\" width=\"58\"><a href=\"http:\/\/clipmarks.com\" title=\"go to clipmarks.com\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/content1.clipmarks.com\/images\/c2b-foot-logo.png?resize=58%2C17\" border=\"0\" alt=\"powered by clipmarks\" width=\"58\" height=\"17\" style=\"border-width:0;padding:0;margin:0;\" \/><\/a><\/td>\n<td style=\"background:transparent;border-width:0;padding:0;width:48px;\" width=\"48\"><a href=\"http:\/\/clipmarks.com\/share\/9A9861C6-A02A-4813-B9C4-B585607D8149\/blog\/\" title=\"blog or email this clip\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/content2.clipmarks.com\/images\/c2b-foot-blogit.png?resize=48%2C17\" border=\"0\" alt=\"blog it\" width=\"48\" height=\"17\" style=\"border-width:0;padding:0;margin:0;\" \/><\/a><\/td>\n<\/tr>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n<\/table>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Joins Joost at the advertising trough. How will viewers react? clipped from www.redherring.com Beware YouTube watchers, ads are coming\u00e2\u20ac\u2022as soon as this summer. The video-sharing site that was acquired by Google in November is experimenting with the precise length, form, and placement of those ads, and will begin rolling them out this summer, Suzie Reider, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mathewingram.com\/work\/2007\/04\/26\/youtube-to-roll-out-ads-too\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;YouTube to roll out ads too&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-1224","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/1224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=1224"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/1224\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=1224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=1224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=1224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}