{"id":1223,"date":"2007-04-26T11:54:16","date_gmt":"2007-04-26T15:54:16","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/2007\/04\/26\/joost-gets-more-and-more-like-tv\/"},"modified":"2007-04-26T11:54:16","modified_gmt":"2007-04-26T15:54:16","slug":"joost-gets-more-and-more-like-tv","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2007\/04\/26\/joost-gets-more-and-more-like-tv\/","title":{"rendered":"Joost gets more and more like TV"},"content":{"rendered":"
The peer-to-peer TV venture from the Skype boys has signed deals<\/a> to run ads and overlays from major-league companies like GM and Nike. <\/div>\n\n\n
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\nOnline video platform Joost has signed three-month contracts with a group of 31 big brand advertisers, including Procter & Gamble, Coca-Cola, Nike, General Motors and Visa. It will offer these marketers traditional units such as :30 mid-roll spots as well as unique formats, including a small digital overlay ad. <\/div>\n<\/td>\n<\/tr>\n<\/table>\n
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“The foundation is the traditional :30 spot, which we believe is far from dead, served on a mid-roll basis,\u00e2\u20ac\u009d said David Clark, Joost’s EVP of global advertising. “We’re inspired by others who seem to be able to make this work, like ABC for example.”<\/div>\n<\/td>\n<\/tr>\n<\/table>\n
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Joost said it’s worked with 20 agencies to develop its upcoming campaigns mainly in the U.S. and Europe. U.S. advertisers on the system include Electronic Arts, Kraft, Lionsgate, Microsoft and Nestl\u00ef\u00bf\u00bd Purina PetCare. IBM, L\u00e2\u20ac\u2122Or\u00ef\u00bf\u00bdal Paris and Nokia Nseries are among the European brands. The Coca-Cola Company, HP, and Intel are advertising globally on the system.<\/div>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<\/table>\n
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The peer-to-peer TV venture from the Skype boys has signed deals to run ads and overlays from major-league companies like GM and Nike. clipped from clickz.com Online video platform Joost has signed three-month contracts with a group of 31 big brand advertisers, including Procter & Gamble, Coca-Cola, Nike, General Motors and Visa. It will offer … <\/p>\n

Continue reading “Joost gets more and more like TV”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-1223","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/1223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=1223"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/1223\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=1223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=1223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=1223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}