{"id":1191,"date":"2007-04-16T16:40:22","date_gmt":"2007-04-16T20:40:22","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/2007\/04\/16\/microsoft-proves-that-irony-is-dead\/"},"modified":"2007-04-16T16:40:22","modified_gmt":"2007-04-16T20:40:22","slug":"microsoft-proves-that-irony-is-dead","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2007\/04\/16\/microsoft-proves-that-irony-is-dead\/","title":{"rendered":"Microsoft proves that irony is dead"},"content":{"rendered":"<p>Maybe that&#8217;s why Microsoft passed on DoubleClick and let Google take it away for $3.1-billion &#8212; so then the Redmond-based behemoth could <a href=\"http:\/\/www.nytimes.com\/2007\/04\/16\/technology\/16soft.html?ex=1334376000&amp;en=e67b8532cbba5ba8&amp;ei=5088&amp;partner=rssnyt&amp;emc=rss\">jump up and down<\/a> (NYT link) and wave its arms and complain about how big, bad Google is taking control of online advertising. <\/p>\n<p><img data-recalc-dims=\"1\" class=\"left\" src=\"https:\/\/i0.wp.com\/www.mathewingram.com\/work\/wp-content\/uploads\/snipshot_e415ows4ncdj.jpg?w=525\" alt='snipshot_e415ows4ncdj.jpg' \/>After all, isn&#8217;t there a law or something about how much of a market a company can control, and how it can behave when it has that kind of market power? Oh yeah, that&#8217;s right &#8212; that&#8217;s the same law that Microsoft spend tens of millions of dollars arguing was wrongly applied in its case, a case that makes Google&#8217;s &#8220;control&#8221; of online advertising look like a Sunday school picnic. And yet, in <a href=\"http:\/\/www.microsoft.com\/presspass\/press\/2007\/apr07\/04-15DoubleclickStatementPR.mspx\">a statement<\/a> on the Microsoft web site, general counsel Brad Smith complains that:<\/p>\n<blockquote><p>&#8220;This proposed acquisition raises serious competition and privacy concerns in that it gives the Google DoubleClick combination unprecedented control in the delivery of online advertising, and access to a huge amount of consumer information by tracking what customers do online.&#8221;<\/p><\/blockquote>\n<p>Scoble <a href=\"http:\/\/scobleizer.com\/2007\/04\/15\/oh-microsoft-and-the-doj\/\">says that<\/a> the complaint &#8220;sounds a lot like Microsoft is now the company who had its ass kicked in the marketplace and is running to government regulators to get some relief.&#8221; Indeed. And obviously Scoble and I aren&#8217;t the only ones to <a href=\"http:\/\/arstechnica.com\/news.ars\/post\/20070416-irony-alert-microsoft-att-oppose-googledoubleclick-merger-on-antitrust-grounds.html\">notice<\/a> the irony.<\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Maybe that&#8217;s why Microsoft passed on DoubleClick and let Google take it away for $3.1-billion &#8212; so then the Redmond-based behemoth could jump up and down (NYT link) and wave its arms and complain about how big, bad Google is taking control of online advertising. After all, isn&#8217;t there a law or something about how &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mathewingram.com\/work\/2007\/04\/16\/microsoft-proves-that-irony-is-dead\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Microsoft proves that irony is dead&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-1191","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/1191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=1191"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/1191\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=1191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=1191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=1191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}