{"id":1178,"date":"2007-04-13T16:55:20","date_gmt":"2007-04-13T21:55:20","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/2007\/04\/13\/google-snags-doubleclick-for-31-billion\/"},"modified":"2007-04-13T16:55:20","modified_gmt":"2007-04-13T21:55:20","slug":"google-snags-doubleclick-for-31-billion","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2007\/04\/13\/google-snags-doubleclick-for-31-billion\/","title":{"rendered":"Google snags DoubleClick for $3.1-billion"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"left\" id=\"image1179\" src=\"https:\/\/i0.wp.com\/www.mathewingram.com\/work\/wp-content\/uploads\/doubleclick.jpg?w=525\" alt=\"doubleclick.jpg\" \/>First heard this via the fastest newswire in the business, otherwise known as Robert Scoble&#8217;s Twitter feed: Google is buying DoubleClick for $3.1-billion (the New York Times has a story <a href=\"http:\/\/www.nytimes.com\/2007\/04\/14\/technology\/14DoubleClick.html?_r=1&amp;oref=slogin\">here<\/a>, TechCrunch has it <a href=\"http:\/\/www.techcrunch.com\/2007\/04\/13\/google-spends-31-billion-for-doubleclick\/\">here<\/a> and Om has it <a href=\"http:\/\/gigaom.com\/2007\/04\/13\/google-buys-doubleclick\/\">here<\/a>. As reported in <a href=\"http:\/\/money.cnn.com\/2007\/04\/02\/technology\/google_doubleclick\/index.htm\">various<\/a> <a href=\"http:\/\/www.dealmakerdaily.com\/news\/item\/5482.html\">places<\/a>, the search engine was widely rumoured to be looking <a href=\"http:\/\/www.marketwatch.com\/news\/story\/google-joins-race-buy-doubleclick\/story.aspx?guid=%7B3933EF8A%2D165C%2D41C6%2D8C89%2D0F74F354AA68%7D\">at buying<\/a> the ad network, and was reportedly vying with Microsoft for the right to walk down the aisle with DoubleClick. Happiest player in this deal? The company that bought DoubleClick for $1.1-billion about <a href=\"http:\/\/news.bbc.co.uk\/1\/hi\/business\/4480265.stm\">two years ago<\/a> and then sold off some assets for about $500-million. <\/p>\n<p>For those keeping score at home, the price is about <a href=\"http:\/\/googlewatch.eweek.com\/content\/google_advertising\/google_doubleclick_buy_would_make_ad_agencies_happy.html\">10 times estimated revenue<\/a> for this year. The NYT story quotes an analyst saying: \u00e2\u20ac\u0153Keeping Microsoft away from DoubleClick is worth billions to Google.\u00e2\u20ac\u009d Worth almost twice what it paid for YouTube, apparently. I&#8217;ll bet it didn&#8217;t take the company any <a href=\"http:\/\/www.bloomberg.com\/apps\/news?pid=20601204&amp;sid=aLj3UFBGGDG8\">Monte Carlo analysis<\/a> to figure out it needed to keep it away from Mister Softee. Google describes its rationale for the deal in a <a href=\"http:\/\/www.google.com\/intl\/en\/press\/pressrel\/doubleclick.html\">press release<\/a> on the Google site.<\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>First heard this via the fastest newswire in the business, otherwise known as Robert Scoble&#8217;s Twitter feed: Google is buying DoubleClick for $3.1-billion (the New York Times has a story here, TechCrunch has it here and Om has it here. As reported in various places, the search engine was widely rumoured to be looking at &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mathewingram.com\/work\/2007\/04\/13\/google-snags-doubleclick-for-31-billion\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Google snags DoubleClick for $3.1-billion&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-1178","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/1178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=1178"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/1178\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=1178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=1178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=1178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}