{"id":1166,"date":"2007-04-12T16:01:41","date_gmt":"2007-04-12T21:01:41","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/2007\/04\/12\/cbs-does-deals-with-almost-everyone\/"},"modified":"2007-04-12T16:01:41","modified_gmt":"2007-04-12T21:01:41","slug":"cbs-does-deals-with-almost-everyone","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2007\/04\/12\/cbs-does-deals-with-almost-everyone\/","title":{"rendered":"CBS does deals with (almost) everyone"},"content":{"rendered":"<p><b>Update:<\/b><\/p>\n<p>Cory at Lost Remote has <a href=\"http:\/\/www.lostremote.com\/2007\/04\/13\/more-details-on-cbs-video-deals\/\">some details<\/a> about what some of the partners CBS signed the deal with (described below) plan to do with the content &#8212; with Brightcove&#8217;s the most interesting.<\/p>\n<p><b>Original post:<\/b><\/p>\n<p>Well, another TV network seems to have decided to jump headfirst into this whole Interweb thing: CBS, which is home to such shows as CSI, Survivor and The David Letterman Show, <a href=\"http:\/\/biz.yahoo.com\/prnews\/070412\/nyth078.html?.v=85\">has announced<\/a> that it will be working with just about every social network, portal and video-sharing site or service in the known universe &#8212; with a couple of notable exceptions, of course. <\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"left\" id=\"image1167\" src=\"https:\/\/i0.wp.com\/www.mathewingram.com\/work\/wp-content\/uploads\/snipshot_d419u9bs1l0p.jpg?w=525\" alt=\"snipshot_d419u9bs1l0p.jpg\" \/>The <a href=\"http:\/\/biz.yahoo.com\/prnews\/070412\/nyth078.html?.v=85\">press release<\/a> mentions that the network&#8217;s partners include AOL, Microsoft, CNET Networks, Comcast, Joost, Bebo, Brightcove, Netvibes, Sling Media and Veoh. And that&#8217;s on top of existing deals with Yahoo, Amazon and Apple. You might notice a few names missing, such as &#8212; oh, say Google and YouTube. Or MySpace. It&#8217;s probably a coincidence that MySpace is <a href=\"http:\/\/www.paidcontent.org\/entry\/419-post-news-corp-nbcu-newco-myspace-tv-timewarner-youtube-etc-advertising\/\">busy developing<\/a> its own video network, and that Google and YouTube are currently embroiled in a nasty <a href=\"http:\/\/newteevee.com\/2007\/03\/13\/youtube-viacom-the-cliffsnotes-version\/\">legal dispute<\/a> with certain networks over their content.<\/p>\n<p>Of course, CBS already has an existing deal with YouTube that includes a &#8220;channel&#8221; with some of its content. So why didn&#8217;t it mention that in the press release? It mentioned existing deals with Yahoo and Apple. It seems that Joost is the new favourite &#8212; likely because it is much more like the broadcast model that network execs are familiar with. Viacom has already <a href=\"http:\/\/arstechnica.com\/news.ars\/post\/20070220-8883.html\">gotten cozy<\/a> with Joost after dumping YouTube.<\/p>\n<p>To be fair to CBS, this deal looks even broader than NBC&#8217;s <a href=\"http:\/\/www.mediaweek.com\/mw\/news\/tvstations\/article_display.jsp?vnu_content_id=1002383178\">much-hyped<\/a> National Broadband Broadcasting Network or NBBC. Video will be distributed through all of the outlets mentioned above, all of it free and ad-supported (DRM wasn&#8217;t discussed), and none of the deals <a href=\"http:\/\/news.zdnet.com\/2100-9588_22-6175626.html\">are exclusive<\/a>. A shotgun approach, perhaps &#8212; but at least CBS is taking a shot at serving viewers in different ways, and it should get some credit for that.<\/p>\n<p>PaidContent has some of the details (or rumours) about revenue sharing <a href=\"http:\/\/www.paidcontent.org\/entry\/419-cbs-to-announce-significant-content-deals-with-aol-msn-joost-in-talks-w\/\">here<\/a>,  and it sounds like Canadians might actually get to watch some of the content, since CBS <a href=\"http:\/\/biz.yahoo.com\/prnews\/070412\/nyth078.html?.v=85\">says in the release that<\/a> &#8220;select clips and full-length sports programming&#8221; will be available worldwide.<\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Update: Cory at Lost Remote has some details about what some of the partners CBS signed the deal with (described below) plan to do with the content &#8212; with Brightcove&#8217;s the most interesting. Original post: Well, another TV network seems to have decided to jump headfirst into this whole Interweb thing: CBS, which is home &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mathewingram.com\/work\/2007\/04\/12\/cbs-does-deals-with-almost-everyone\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;CBS does deals with (almost) everyone&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-1166","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/1166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=1166"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/1166\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=1166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=1166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=1166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}