I’ve always liked Feedburner.com, and now I like it even more. Let’s face it, most people (including me) are consuming Web content through RSS feeds — whether they read them through NetNewsWire, Bloglines.com, Feeddemon, Newsgator.com, Yahoo’s new RSS mail add-on or (heaven forbid) Google’s ugly “web clips.” I wonder how many people actually go to websites any more, rather than just reading what journalists call “the wire.” <\/p>\n
As far as I can tell, Feedburner was one of the first companies to see that this was going to take off — and that people were going to need a way to produce a feed without having to worry about whether it was RSS .90 or RSS 2.0 or Atom or whatever. They’ve added some new features called FeedFlare (hat tip to TechCrunch<\/a>, as usual) that beef up your feed — adding links to send an item by email, send an email to the author, search for links in technorati.com, tag it with del.icio.us and see how many comments there are.<\/p>\n Feedburner hasn’t just been catering to blogs and micro-publishers either. They’ve also been doing deals with major old-world publishers, including the Houston Chronicle<\/a>, and they just announced a partnership with Reuters<\/a>, one of the largest news organizations in the world. It’s a smart move for Feedburner, and I would argue a smart move for the Chronicle and Reuters too.<\/p>\n For more, take a look at what Fred Wilson has to say<\/a> (he loves it), and Read\/Write Web too<\/a>. And congrats to Brad Feld, an investor in Feedburner<\/a>.<\/p>\n