{"id":114,"date":"2005-12-14T16:41:46","date_gmt":"2005-12-14T16:41:46","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/index.php\/2005\/12\/14\/is-opening-up-becoming-contagious\/"},"modified":"2005-12-14T16:41:46","modified_gmt":"2005-12-14T16:41:46","slug":"is-opening-up-becoming-contagious","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2005\/12\/14\/is-opening-up-becoming-contagious\/","title":{"rendered":"Is opening up becoming contagious?"},"content":{"rendered":"<p>I don&#8217;t want to add to the &#8220;echo chamber&#8221; that some have complained about in tech-blogging circles &#8212; which is a real risk given the number of blogs tech.memeorandum.com has commenting on the news &#8212; but I think it&#8217;s interesting that Amazon seems to have decided to <a href=\"http:\/\/pages.alexa.com\/prod_serv\/WebInfoService.html\">open up its Alexa API<\/a> for no apparent reason.<\/p>\n<p>In other words, there doesn&#8217;t seem to have been any pressure to do so, nor is Amazon.com in financial trouble or under severe competitive threat &#8212; although it&#8217;s true that the company is no longer growing as quickly as it used to. That means it has decided that &#8220;opening the kimono,&#8221; as <a href=\"http:\/\/www.unionsquareventures.com\/2005\/12\/cliche_of_the_w_3.html\">Fred Wilson likes to call it<\/a>, is worth doing for some other reason (Fred calls Alexa <a href=\"http:\/\/avc.blogs.com\/a_vc\/2005\/12\/alexa_amazons_h.html\">&#8220;Amazon&#8217;s hidden jewel.&#8221;<\/a>)<\/p>\n<p>In all likelihood, it&#8217;s because Amazon has seen the spread of Google&#8217;s search, not to mention Google Maps, and Google Earth, and Flickr and so on, and realized that an open API likely creates more value &#8212; in the longer term &#8212; than a closed one. Let&#8217;s hope so. Because if there is one lesson that companies can learn from &#8220;Web 2.0,&#8221; it is that. Paul Kedrosky <a href=\"http:\/\/paul.kedrosky.com\/archives\/002203.html\">wonders why the Amazon announcement is news<\/a>, and maybe it isn&#8217;t really. But it is still important. <\/p>\n<p><b>Update:<\/b><\/p>\n<p>Richard MacManus at Read\/Write Web <a href=\"http:\/\/www.readwriteweb.com\/archives\/alexa_turned_in.php\">has more<\/a>. And Cynthia Brumfield of IPDemocracy makes an important point (which others have made as well), which is that it isn&#8217;t just the open API, but <a href=\"http:\/\/www.ipdemocracy.com\/archives\/000906does_alexa_change_the_rules_of_the_search_game.php\">the quality of the index that counts<\/a>. And Danny Sullivan of SearchEngineWatch is <a href=\"http:\/\/blog.searchenginewatch.com\/blog\/051213-085247\">underwhelmed by the news<\/a>.<\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>I don&#8217;t want to add to the &#8220;echo chamber&#8221; that some have complained about in tech-blogging circles &#8212; which is a real risk given the number of blogs tech.memeorandum.com has commenting on the news &#8212; but I think it&#8217;s interesting that Amazon seems to have decided to open up its Alexa API for no apparent &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/mathewingram.com\/work\/2005\/12\/14\/is-opening-up-becoming-contagious\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Is opening up becoming contagious?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crsspst_to_mathewingramblogwordpresscom":false,"mf2_syndication":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-114","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/comments?post=114"}],"version-history":[{"count":0,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/posts\/114\/revisions"}],"wp:attachment":[{"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/media?parent=114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/categories?post=114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathewingram.com\/work\/wp-json\/wp\/v2\/tags?post=114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}