{"id":1003,"date":"2007-02-19T21:58:14","date_gmt":"2007-02-20T02:58:14","guid":{"rendered":"http:\/\/www.mathewingram.com\/work\/2007\/02\/19\/nba-video-mashup-site-falls-short\/"},"modified":"2007-02-19T21:58:14","modified_gmt":"2007-02-20T02:58:14","slug":"nba-video-mashup-site-falls-short","status":"publish","type":"post","link":"https:\/\/mathewingram.com\/work\/2007\/02\/19\/nba-video-mashup-site-falls-short\/","title":{"rendered":"NBA video mashup site falls short"},"content":{"rendered":"

From Om Malik’s TV hub NewTeeVee comes word of a smart move by the National Basketball Association: the NBA has reportedly done a deal with online video-editing service Eyespot (to be announced Tuesday) that will let viewers and Web surfers remix game clips<\/a> into their own videos and post them. Other registered users can then rate the videos with a star system, and see the top-rated clips with a click.<\/p>\n

\"nbaWhile this is a great idea, however — and is likely to get some good takeup from rabid NBA fans and would-be highlight reel makers — like Paul Kapustka of NewTeeVee I think it falls short in one major way: namely, the videos that are created cannot be easily shared, making the site<\/a> a bit of a walled garden. I think that is a pretty serious failing for a site that presumably wants to create viral-type interest. How far would YouTube have gotten if it tried to keep all the video on its own site? Not very far, I would argue.<\/p>\n

Paul, who got a preview of the site from Eyespot.com, says that the company will have other similar deals to announce soon, and is also apparently involved with Sony in some way in a music video capacity (although Sony is also working with Brightcove). I would expect to see plenty more sites engage in the same kind of user-generated remixing that the NBA has — but hopefully more of them will widgetize their content rather than trying to keep it hostage.<\/p>\n

Update:<\/b><\/p>\n

Katie Fehrenbacher at NewTeeVee says that the National Hockey League, which did a deal with YouTube last year to put hundreds of hours worth of old game videos up on the site, has started disabling embedding<\/a> of its videos — trying to force people to watch them at YouTube. Hey NHL: Three minutes for being stupid.<\/p>\n

Update 2:<\/b><\/p>\n

A spokesman for the NHL told Steve Rubel<\/a> that the league is still committed to letting people share videos, and that the NHL is looking into why some people were told otherwise. I take back that penalty \ud83d\ude42<\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

From Om Malik’s TV hub NewTeeVee comes word of a smart move by the National Basketball Association: the NBA has reportedly done a deal with online video-editing service Eyespot (to be announced Tuesday) that will let viewers and Web surfers remix game clips into their own videos and post them. Other registered users can then … <\/p>\n

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