For my “Ingram 2.0” column last week, I wrote about a Toronto-based social-networking startup called PikSpot that is designed to help create communities of interest, and has launched with two groups based on Leo Laporte and Chris Pirillo’s UndoTV and Don Tapscott’s book Wikinomics. I thought I would reproduce the piece here for those who might have missed it.
When it comes to Web-related ventures, Scott Waddell is not your typical twenty-something, working on a MySpace clone while doing his undergrad degree — in fact, he’s pretty close to being a veteran. He was involved in several early Internet companies in the mid- and late-1990s, including iRover, a content-management system for Internet service providers. He also helped pioneer the use of streaming video for sites like Accuweather and MSN, long before YouTube came along.
Mr. Waddell’s latest venture, with partner Geoff Norton, is called PikSpot.com, a social-networking hub that can be used by groups, companies or individuals as the engine behind their community. While “Web 2.0” sites such as MySpace, YouTube, Flickr and so on tend to be focused on the type of content that users are sharing — Flickr for photos, YouTube for video, MySpace for blogs, etc. — PikSpot is designed to handle all of those, but is more focused on helping to create communities, regardless of what kinds of content are involved.
“PikSpot is all about collecting, organizing and promoting user-generated content,” Mr. Waddell said. “It’s designed to create niche communities based around shared interests — whether that’s funny videos or knitting or cars — and letting people publish and share their content with others in an organized kind of way.”
Kim Robinson, an investor who is also chairman of PikSpot’s parent company Wired Kingdom, says the site helps turn the “Wild West of the Web into a more organized set of collaborative communities,” one that even companies wouldn’t hesitate to use for internal communication and teamwork.