Facebook has disrupted or helped to re-engineer many businesses and markets, including the photo-sharing market and the social-gaming market. But one thing it hasn’t really focused on so far is the news business. Plenty of media companies use Facebook as a news-delivery platform, and many users (including Gawker founder Nick Denton, according to a recent interview) rely on it as a news source. But Facebook itself hasn’t done much to capitalize on that. That could change, however, judging by some comments from chief technology officer Bret Taylor in an interview with the BBC — and it could pit the social network against Twitter in the race to become a social news platform.
While Taylor — the former co-founder of the social network FriendFeed — didn’t provide much in the way of details during his interview, he did say that he sees disruption coming to a number of industries as a result of social platforms like Facebook, much like it has to gaming, and that one of those disrupted industries is likely to be media:
If we had to guess, it’s probably going to be orientated around media or news, because they are so social. When you watch a television show with your friend, it’s such an engaging social activity. We think that there’s a next generation of startups that are developing social versions of these applications, where what Zynga is to gaming, they will be to media and news, and we’re really excited about that.
Taylor’s comments seem to suggest that Facebook isn’t looking to do anything news-related itself, but is hoping that developers will come up with social-news applications that can run on top of the Facebook platform, the same way that Zynga’s games like Farmville or Cityville do. One example might be an app like Flipboard, which takes a person’s Facebook stream and makes it part of a social-news service, and another interesting experiment is an app called PostPost. Facebook is also clearly continuing to push the open-graph plugin strategy that has helped sites like The Huffington Post drive massive amounts of traffic and comments to the site, and offering improved commenting as a plugin for media outlets appears to be a focus as well.
(Please read the rest of this post at GigaOM)