So how can a band get some positive attention in these multi-platform, attention-deficit times we live in? You could try what Captain Caucasian and the Raging Idiots did: they asked their fans to make them the most searched-for term on Google, and it seems to have worked, if only briefly. Captain Caucasian was the top Google Trend search term for part of Friday, until it was finally overcome by other important topics, such as GM’s stock price and pictures of Angelina Jolie breast-feeding. Some sites tried their best to suck in traffic by mentioning several topics at once, like the site with the headline “Captain Caucasian on the W magazine cover?”
This kind of Google-gaming isn’t new. It even has its own name: it’s known as “Google-bombing.” In most cases, it consists of people trying to rig the search engine so that the number one result for the term “miserable failure” is a photo of President George Bush (for example), by mentioning and linking those things in as many blog posts as possible. In the case of Captain Caucasian, the lead singer of the band happens to be a DJ in Austin, Texas who goes by the name Bobby Bones, and he mentioned his desire to be the number one search on the radio. Apparently some fans heard his plea.
This would be a heart-warming story if Bobby Bones and the Raging Idiots were actually any good, but as the video embedded here proves quite clearly, they are average at best. At one point, Captain Caucasian even forgets the words to the song he’s rapping (Bust a Move by Young MC). Better hang on to that day job at the radio station, Bobby.