Write like a blogger, Seth says

Although I’m pretty sure his post is intended as advice for marketing people and that sort, I think Seth Godin has some great advice in his post on how to “Write Like a Blogger.” In it he provides a short list of tips for writing effectively for an audience. To me, these suggestions make sense for anyone, but especially for journalists who are trying to wrap their heads around this whole social media thing. Among my favourites:

Use headlines: Not just boring ones that announce your purpose, but interesting or puzzling or engaging headlines. Headlines are perfect for engaging busy readers.

It’s okay if you leave: Bloggers aren’t afraid to include links or distractions in their writing, because we know you’ll come back if what we had to say was interesting.

Show up: Not writing is not a useful way of expressing your ideas. Waiting for perfect is a lousy strategy.

Read the rest of the list here.


Leave a Reply