TV ads as annoying as Web ads

I haven’t decided whether to go and see Jerry Seinfeld’s Bee Movie yet, but I expect I probably will, considering my kids really want to see it. But I don’t really feel much desire to see it, even though I loved the old Seinfeld TV show and I think Jerry is generally very funny.

So why don’t I want to see the movie? Because the non-stop advertising and marketing for it has driven me up the wall — and according to the Movie Marketing Madness blog, I’m not alone. The stunt back in May with Jerry in the big bee suit at Cannes was kind of funny (although I didn’t need to see the clip a thousand times), but it’s been an unrelenting parade of Jerry and the bees for six months now.

Like TV Squad, the final straw for me was when NBC went Bee Movie-crazy and changed its on-screen logo to NBeeC, and dressed various cameramen and other staffers in bee costumes, and generally just went insane. New York magazine isn’t impressed either. I realize that Jerry is a much-loved comedian, but really — let’s get a grip.

It reminded me of the incessant popups and flashing banner ads I associate with really cheesy websites. So is that NBC’s fault or Jerry’s fault or the marketing team’s fault? It’s everybody’s fault, as far as I’m concerned. And I think it has probably hurt the movie rather than helped it.

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