Can Amazon take a bite out of Apple?

snipshot_e4jnh5om74s1.jpgAfter months (possibly more than a year) of rumours, Amazon has finally said that it is getting into the online-music-store business, and will be offering more than a million digital music files in mp3 format, free of digital rights management. So far there have been no details about pricing, or when the store will go live, and the only label that anyone would probably know that is taking part is EMI. As Techdirt notes, Amazon’s news would have been substantially more interesting if it had come out before EMI agreed to do the same thing with Apple, but more competition for music is still better than nothing.

Without any information on prices, it’s difficult to know whether Amazon’s store will be competitive with Apple’s or not. Even if the price per song is somewhat lower — David Card of Jupiter says there could be some flexibility in pricing and Hypebot has some rumours — there could still be a substantial incentive to keep using iTunes, if only because the company has managed to get people hooked on its software, to the point where it has effectively become their music ecosystem.

The other element of the launch, of course, is that it is yet another example of a major online retailer selling content without digital rights restrictions (and Coolfer notes that EMI is doing this with other music stores as well). Will it help to bring down the defences of the other major labels, or are they happy to have EMI be the guinea pig for a little longer?

Community is the hard part

I know this is kind of a stretch, but stay with me while I try to pull a couple of threads together from things that are going on right now: We’ve got the launch of Truemors, the Digg-style rumour site that Guy Kawasaki set up — which seems to have been over-run with spam and the equivalent of graffiti (what Second Lifers call “griefing”), and may be burying critical posts.

social.jpgThen there’s MySpace News, which some argue is a ghost town, and others say merely needs some work. And there’s Newsvine, which some argue isn’t as successful as it could be (and I would agree). And finally, there is the sad tale of how Derek Powazek and his wife were pushed out of the wonderful photo community/magazine they founded called JPG. What do all of these have in common? Community. I know that’s an overused word, but I think it is the key to the success or failure of virtually every online venture that tries to get “users” involved in some way.

Why isn’t MySpace News taking off? Because as Tony Hung suggests, it either isn’t appealing to the community or it isn’t making it easy for them to use it. Why isn’t Newsvine as successful as it could be? In part because the community isn’t as big a part of the picture as it should be. What is the secret to Digg’s success, and the thing that Truemors needs to find? A community. And what could kill JPG magazine? The loss of a loyal community.

It’s not enough to set up a cool site and say “Hey — look at my cool site! Come on over and form a community!” And it’s not enough to start with a community based around other things, such as MySpace, and then bolt on some other function and expect them to take to it immediately. It doesn’t work that way. And yes, there has to be moderation of some kind, but that path is pretty rocky too, as Digg has found out.

Facebook is (at least so far) a good example of a site that had a community, nurtured that community and may have some success in expanding into other things — but it is not easy. Far from it, as this essay by Cory Doctorow explains. In fact, it just might be the hardest thing of all. And I just came across a great post on how to manage a community by Matt Haughey, who runs one of the best there is: Metafilter (hat tip to Kottke for the link).

Still time to get your mesh on

I don’t want to be accused of yelling “Fire!” in a crowded theatre or anything, but I thought I should probably warn any of you who might be interested that tickets for the mesh conference are going quickly, and we will likely be sold out soon. The big event is coming up in a little over two weeks — May 30th and 31st at the MaRS Discovery District in Toronto.

There’s plenty of info at the mesh website on the speakers we have lined up (people like Mike Arrington of TechCrunch, Jim Buckmaster of Craigslist, Christine Herron of the Omidyar Network, Mike Masnick of Techdirt, Rachel Sklar of The Huffington Post, Austin Hill of Gifter.org and Akoha and others too numerous to mention).

The full schedule is available here. If you want to get a glimpse of just how much fun we all had last year, take a look at this page. And if you want to get a ticket, the ticket window is over here.

Rupert wants to grab you by the eyeballs

So MySpace is launching branded news and entertainment video channels, according to a press release from the social-networking behemoth. The site has signed deals with the New York Times, Reuters and National Geographic to offer news content (National Geographic does news?) as well as with other content owners to offer channels such as The Daily Reel — which compiles links to the best of online video — Kush TV (including the Family Values Tour with alt-punk band Korn) and VBS-TV, from the creators of Vice magazine.

social_media1.jpgThe big question, of course, is whether anyone will actually watch any of this stuff. And something that isn’t mentioned in the release is whether MySpace users will have to go to the MySpace Video page to see the content from these branded channels, or will they and others be able to embed or share the links on their pages and elsewhere? As Quincy Smith of CBS pointed out recently, you have to take the content to where people are, not force them to come to where your content is. That’s why he said that CBS’s Innertube project should have been renamed “CBS.com/NoOneComesHere.”

If MySpace doesn’t want its new video channels to become the same kind of online ghost town that its MySpace News seems to be turning into, it might want to give that kind of thing a little thought.

Pay no attention to the howling winds

It’s just a mild breeze, says Gavin O’Reilly of the World Newspaper Association:

“Don’t believe all you’re being told about the death of the press: more people all over the world are reading newspapers. What’s more, they’re still a powerful medium for advertising,” he says in a piece for The Independent. In other words, just ignore the dramatic declines in readership and the stories of newspapers laying off thousands of people or putting themselves up for sale. Just a flesh wound.

“The chorus of disapproval for newspapers has become a global trend. These days it is nearly impossible to find a media analyst who actually reads a newspaper or who can see anything other than doom and gloom for the industry.

I can present a different perspective. Let’s start with circulations, which continue to grow – and not just in India and China. Paid circulation grew globally by 1.9 per cent in 2006, with sales of 510.4 million copies a day.”

Wow — 1.9 per cent growth. Woo-hoo! Time to get out the party hats.

Smartest media quote of the year

I agree with Jeff Jarvis that Quincy Smith said something very smart about how Big Media should be thinking about viewers/users
clipped from www.buzzmachine.com

“We can’t expect consumers to come to us. It’s arrogant for any media company to assume that.”

Quincy Smith, president of CBS Interactive, said that in today’s Wall Street Journal explaining CBS’ smarter-than-most strategy for a distributed media economy.

This is the way all media executives should be thinking: Go to the people, don’t make the people come to you. That’s expensive for you and inconvenient for them and it’s just not going to happen — or, it’s no way to build a media business model anymore. Says the Journal:

  blog it

Finding a balance in social media

snipshot_e4j8jrecvt4.jpgLaurent Haug, a very smart guy and part of the brain trust behind the LIFT conference in Geneva, has written a great post on his blog about finding balance in social media, and how he thinks that we are beginning to do that — in other words, stepping back from the “all users are created equal” view that has driven some of the commentary around sites like Wikipedia and Digg and acknowledging that some people actually might have skills or qualifications that make them more valuable. Not exactly a revelation for some, perhaps (yes, I mean you Seth) but still worth saying. As Laurent puts it at one point:

“Kicking out the experts was not the answer. We do not all contribute the same value. Somebody who has carved violins all his life should have more editing power than me on Wikipedia’s Stradivarius page.”

Laurent goes on to talk about how he sees social media and online communities that generate content being made up of three necessary groups: the users, content creators who are “needed to scale the system to a dimension where it starts to matter;” the drivers, who “build the community framework,” and the experts, who “bring credibility to the whole edifice by sharing their extensive knowledge.” Go read the whole thing.

Gabe “Techmeme” Rivera speaks

Gabe Rivera — creator of Techmeme, the site bloggers love and/or hate (depending on whether they are on it or not — keeps his cards pretty close to his chest when it comes to the site and how it functions. And he doesn’t exactly spill the beans in a surprise interview with Beet.tv. But it’s still interesting to see and hear him discuss how it works. He also hints about doing some hiring, and possibly launching some new Techmeme spinoffs.

[youtube https://www.youtube.com/watch?v=K8mLrPPJph8&w=425&h=350]

 

Bruce Willis hangs out in chat rooms&#63

I guess this shouldn’t really come as a big surprise, but sometimes it’s easy to think of movie stars as larger-than-life entities who spend all their time at Hollywood parties or cruising the streets in their Lamborghinis, etc. Not Bruce Willis, it seems. He apparently likes to hang out in chat forums at movie-fan sites like Ain’t It Cool News from time to time, and talk about his movies — even arguing with critics about the various merits of his films.

snipshot_e4d8apmjpki.jpgAccording to the sequence of events described over at Freezedried Movies, a discussion of Die Hard III and its proposed rating came up on Ain’t It Cool News — the site that Harry Knowles started in his suburban bedroom many years ago and has turned into the premiere movie news and gossip site — and a poster calling himself Walter B. started commenting, appearing to have some inside knowledge. It soon emerged that this poster was pretending to be Bruce Willis himself (whose real first name is Walter). Another poster scoffed and said he was not, however, and called BS on Walter B. So the poster asked someone to iChat with him and take a screenshot — which someone did, and there was bald-headed Bruce showing off his tattoos.

Bruce isn’t the only movie celebrity to take to the discussion forums to defend themselves. Kevin Smith, the writer and director of Clerks, Dogma, Jay and Silent Bob Strike Back and other independent movies, is a prolific blogger at his own site and has been more than happy to wade into various discussions about his movies, including a heated debate on Rotten Tomatoes awhile back about whether Clerks II was a failure or not.

TechCrunch20 and Hammer: Can’t touch this

So Mike Arrington announces some of the new advisors on the “panel of experts” for the TechCrunch20 conference that he and Jason Calacanis have started up as a kind of anti-DEMO conference. And the first thing that some people — like Ben Metcalfe and I, and Tony Hung at Deep Jive Interests, for example — think when we look at the list is: What the F? MC Hammer is on this panel? What’s he an expert on?

snipshot_e412tcwkeui4.jpgBen makes some good points, I think (points whose value is only slightly decreased by the fact that he consistently misspells the name “Michael” as “Micheal”). The Hammer — or to use his real name, Stanley Kirk Durell — seems to have done very little that qualifies him for a role on a panel of Web 2.0 startup experts. Yes, he is reportedly working with a music-based startup, but is that really all it takes to get on the panel of experts? Then Nick Denton at Valleywag weighs in with the “tokenism” card, at which point Karoli lashes out at the Wag for picking on Hammer — and then Nick and Mike take shots back and forth at each other in Karoli’s comment section. Nick says Karoli has missed the whole point, and Mike says he’s race-baiting. Is he? Who knows. But one thing occurred to me while I was reading this whole sordid tale: It would be a lot easier to argue that Hammer isn’t a token black guy if he had actually accomplished anything in the last decade that justified his presence on the panel. Just saying.