Who needs a TV network?

Interesting move by a local TV station called KZSW in Temecula, California (yeah, I’ve never heard of it either — look it up on Google Maps if you want). Marshall Kirkpatrick, who was briefly with TechCrunch and is now with Splashcast, says that the station there has started uploading its video to YouTube. And why not? If it’s good enough for NBC and clips like “My ** in a Box” from Saturday Night Live, then why not the local traffic report or cat-in-a-tree report from downtown Temecula?

Marshall links to a story from the local newspaper that discusses the station’s decision. The story says that since December 4, the station has posted about 50 local news and sports segments to YouTube, and nine segments have gotten more than 100 views, including “a ride-along with police in Menifee, snowboarding in Wrightwood and the opening of the new Temecula library.”


Okay, it’s no Lonelygirl15 or Numa Numa dance, but hey — what does KZSW care? They get more viewership for their video virtually free of charge. It’s a no-brainer. As a couple of people have mentioned, both on the PaidContent post about it and the post by Jeff Jarvis at Buzzmachine, it’s difficult to see how this helps any advertisers the station might have, or brings in any extra money for KZSW.

But so what? Maybe it will drive viewers to the station — and if it doesn’t, no harm no foul. As Edward Fink, chairman of Cal State Fullerton’s Radio-TV-Film department, told the local paper: “YouTube is there and it’s free. If you’re trying to find an audience, why not use it?” Meanwhile, Tom Evslin says broadcast content will move to the web, and we’ll use broadcast towers for Internet access.

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