More evidence that free is better

The data points continue to pile up in favour of the decision by the New York Times to drop its subscription service: according to a post over at TechCrunch, traffic to the NYT website has climbed by more than 60 per cent since the wall was removed at the beginning of September. ComScore’s latest survey apparently shows that the Times got 19.4 million visitors in October, compared with about 12 million in August — for an increase of 7.5 million or 64 per cent. There are issues with comScore, as there are with most of the major measurement firms, but when combined with the New York Times traffic numbers that I recently mentioned from Nielsen, it’s obvious where the overall trend is going.


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