Discovery discovers HowStuffWorks

The Wall Street Journal got the scoop on Discovery Communications latest move into new media (see, old media can still break stories): the TV network is buying HowStuffWorks for $250-million. According to the Journal story:

“We’re way behind in new media and digital,” says Chief Executive David Zaslav, who has shaken up Discovery since taking over in January. “I don’t think we win just by building vertically.”

Although it was a much smaller deal, Discovery acquired Treehugger — a popular environmental awareness site founded by a Canadian — in August for $10-million. As alarm:clock notes, Discovery was an early leader in using the Web, like a Wikipedia for basic-level science. Discovery is making a smart acquisition, I think.


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