Dec 4th, 2007 | Media 2.0, Social Media | No Comments
According to a piece in the New York Times today, MySpace is launching a service called Transmissions, which is aimed at bands and artists who want to use the social network to enlarge their fan base. The site says that it is offering them the opportunity to name a studio of their choice and then record whatever they want — at which point MySpace will stream the content and give users the opportunity to buy copies of the song or the video or both. The company said it sees the feature as being like MTV Live, but with more real-time delivery.
Sep 13th, 2007 | Media 2.0, Social Media | 1 Comment
Techmeme has the news about Ed Zwick and Marshall Herskovitz creating a show for MySpace and the Web — here’s a story I wrote for the Globe about it yesterday, after talking to MySpaceTV general manager Jeff Berman.
Facebook may be getting all the headlines lately, but MySpace still has a few cards up its sleeve — including the connections it has to some of the top names in traditional media, thanks to its parent company, media and entertainment giant News Corp.
The social-networking site announced today that it has signed an exclusive deal with Ed Zwick and Marshall Herskovitz, the Hollywood duo that produced such hit TV shows as Thirtysomething and My So-Called Life, for the rights to a new Internet drama the pair are working on, called Quarterlife.
Episodes — or webisodes — of the show, which follows a group of twentysomethings through the eyes of one young girl with a video-blog, will appear first on MySpaceTV, and then on the Quarterlife.com website.
Jeff Berman, the general manager of MySpaceTV, said in an interview that the show was a “landmark moment” for MySpace, and that it would be “the highest-quality serialized content ever to appear on the Internet. We’re talking about the same production values as 24 or Prison Break.”
→ continue reading
May 15th, 2007 | Media 2.0 | No Comments
So MySpace is launching branded news and entertainment video channels, according to a press release from the social-networking behemoth. The site has signed deals with the New York Times, Reuters and National Geographic to offer news content (National Geographic does news?) as well as with other content owners to offer channels such as The Daily Reel — which compiles links to the best of online video — Kush TV (including the Family Values Tour with alt-punk band Korn) and VBS-TV, from the creators of Vice magazine.
The big question, of course, is whether anyone will actually watch any of this stuff. And something that isn’t mentioned in the release is whether MySpace users will have to go to the MySpace Video page to see the content from these branded channels, or will they and others be able to embed or share the links on their pages and elsewhere? As Quincy Smith of CBS pointed out recently, you have to take the content to where people are, not force them to come to where your content is. That’s why he said that CBS’s Innertube project should have been renamed “CBS.com/NoOneComesHere.”
If MySpace doesn’t want its new video channels to become the same kind of online ghost town that its MySpace News seems to be turning into, it might want to give that kind of thing a little thought.
May 11th, 2007 | Media 2.0 | No Comments
Is Twitter a form of journalism? Is MySpace the future of journalism? Fred Wilson
says it just might be. My friend Tony Hung at Deep Jive Interests has
some thoughts along those lines as well.
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 clipped from avc.blogs.com |
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